Personal branding has become critical in this age of microwave celebrity status.  If you have watched any reality television lately, you know that makeover shows have become very popular.  In the span of a 30 minute show, someone can go from a rough...

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Many people have questioned the need for personal branding. Is it worth all the effort? Is it only for celebrities? How does it relate to the job search? When we analyze the use of branding by public figures and corporations, it is evident that they successfully manage to appeal to us by developing an ongoing relationship with us.

When it comes to business books, I’m like the anorexic girl at the five star restaurant. Always order, never eat. Push the food around on my plate.

When it comes to business books, I’m like the anorexic girl at the five star restaurant. Always order, never eat. Push the food around on my plate.

Penguin’s Gotta’ Dance

I’m staring at the ceiling in the middle of a club in a small port town outside of Christchurch.

Penguin’s Gotta’ Dance

I’m staring at the ceiling in the middle of a club in a small port town outside of Christchurch.

The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

As an employer, I am always looking for the right talent for my team, and one of the most important traits I look for in my employees is that they have a proactive approach to life and work. For me it is not only important that the people I work with are proactive, but also that their personal brands tell the people around them that they are proactive. So, why is this?

How to Create Evangelists for Your Brand on Twitter

Even if you’re my age you’ve probably heard of her. In a very short period of time Lady Gaga has become a phenomenon – an internationally celebrated and very successful icon. So, the question is, how did this young, 24 year old performer – a total newbie – climb to the top of pop music and to the top of charts?

Last week I discussed “Building Trust in the Digital World” with guests and members of SMEI. Attached, incase you missed the event, is a video clip of my presentation (thanks to SMEI for that!) along with accompanying slides.

Credit: Imagezoo #83479455, GettyImages.com

I’m almost certain that I’ve met the happiest person on the entire planet.  He works for the same investment firm that I do, and I cross paths with him every single day.  His smile is permanent and his positive demeanor is ever-present.  I would love to trade places with this fellow, if only for a day.  Just who is this incredible model of self-utopian exuberance?  He is our security guard.

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it: