Before the Internet, perception management was subjective at best, and branding was more an art than a science. That concept has gone right out the window with the advent of blogs, social networking sites, etc.
I understand that CEOs of the world’s largest companies are probably pretty busy. But to have no Fortune 100 CEOs writing blogs, and only a few using Twitter, seems rather odd. I mean, wouldn’t you want a figurehead to be one of the people extending your brand?
I am becoming increasingly concerned with the lack of blog writing by public relations, marketing, and advertising firms in the city of Indianapolis and abroad. The simple fact that a communications company is not in-tune with the changing landscape of the consumer driven world is troubling… to say the least.
Big agencies like Edelman, Golin-Harris, and Burson-Marstellar, get their names from the men that founded them. That’s why I feel so privileged to have completed my first internship at a certified women-owned agency: Carolyn Grisko & Associates.
The marketing scene is starting to change rapidly and the great news is that it is not to hard for you to adapt your marketing system to match whats going on. I will say that it must start with your online presence and website.
As more brands have begun incorporating social media into their overall marketing strategy, too many are looking around for the youngest person in the building or hiring an entry-level PR graduate and placing all the responsibility for social media integration in their hands.
Marketing is all about relationships, and becoming more so all of the time. On the train, I was able to observe how people related to media, other people, and the world around them. You can figure out someone’s priorities pretty quickly in a packed train car.
It's party time! Win by rallying with community members in your city, recruiting new members and making your location-based Brazen Group large and in charge.
I asked three members of Phoenix PRSA’s new pros group, who each have at least two years of professional experience to answer a question that can provide valuable insight to new pros or college students.
Of course it is the organization’s responsibility to start a dialogue with their target market, but as a consumer are you doing your part to keep the conversation alive?
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