You undoubtedly know more about the product, service or event that the reader does; try to answer any questions they may have.

Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.

On the day after the announcement – Monster stock closed down about 12% – a sign that some of the other people that matter may have some questions about this deal – or more specifically how much was paid (A whopping $225million). I can see where they are coming from, again, Yahoo made HotJobs suck.

Metrics are sexy. The key is knowing how to present them and make them experiential. How do you do this? Here's a hint: Not with a pie chart. Metrics have never been able to compete with advertising because of the mediums involved.