We’ve talked a lot about how convenient online banking is, but there’s also a very green aspect to it, too. Being green isn’t my top priority, but it’s definitely an added bonus when it comes along with convenience. While it may or may not actually save 17 million trees, Bank of America is pushing a “Think Green, Bank Green” messagek […]
Like Mark Zuckerberg and Facebook, members of Gen Y have traveled an interesting road in our first few years, and only time will tell what future will bring. Hopefully not too many of us will be left at work asking: Where is the love? […]
How Starbucks is strengthening their brand by forming ties with AT&T and giving you two free hours of Wi-Fi, drawing customers in so they’ll smell the coffee and drink more.
It amazes me how technology is completely revolutionizing the world, and PR is no exception. It seems like every day traditional PR fades a little more and the new digital stuff becomes more distinct. When I graduated, U of O’s PR program was just starting to dive into new media […]
Obviously, this isn’t as good as it sounds. Nothing in life is free — everything has a catch. Especially something that is “too-good-to-be-true” like this.
Once you get in the social media cocktail party, it’s sometimes hard to know when the marketing and customer service duties begin and end. I’ve been guilty of wanting to just push out the same old PR crap on social media outlets because it’s easier […]
With this new view I began consciously positioning myself as a marketing student with visible distinctive competencies and I practically created my own network using blogs like Hi5.com and Facebook.com which helped me to become a stronger brand […]
During the past 12 months I have been thrown head first into the world of networking, seminars, mastermind meetings and conferences all over the world. Today I would like to share with you my number one tip for the first thing to do when you return from one of these events […]
Ok, you have got back […]
You don’t need a million dollar Superbowl commercial. You need to connect with me. And not the me that other big companies think “I am.”
Some people think Buzz Marketing is all about the people, and that they don’t have control over what they talk about. The truth is, you can put words right into the consumer’s mouth.
