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There is a lot of talk about minimalism these days around the web. If this was Twitter, it would undoubtedly be a “Trending Topic”.

Posted On 04.30.10
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Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar (think about the newspaper industry). If information is free, how can...

Posted On 04.29.10
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Posted On 04.29.10
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We’re witnessing more and more companies having a blog section on their corporate site. Why? Because a blog is a site where one can write and publish any content without having to go through any gatekeepers. This simple fact brings many advantages to businesses.

Posted On 04.28.10
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Did you see Google’s video Parisian Love during the Super Bowl?  It received good reviews and has been viewed almost 5,000,000 on YouTube.

Posted On 04.28.10
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What's on your daily freelance checklist?

Posted On 04.28.10
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First rule of business, or specifically – business relationships is; “treat everyone as if they’re your most important client”.

Posted On 04.28.10
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If there is one adage you will hear over and over again from today’s successful online entrepreneurs, it’s this: build an e-mail list! You will hear this drum beat so often because it holds the clear ring of truth.

Posted On 04.28.10
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Today is the 5th release of the Millward Brown Top 100 Brands report. This annual report is compiled of data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands.
 Commissioned by WPP, it is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with [...]

Posted On 04.28.10
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Social media is on the rise and many businesses are created or at least properly positioned to ride the wave.

Posted On 04.27.10
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Posted On 04.27.10
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Posted On 04.27.10
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Posted On 04.27.10
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Posted On 04.26.10
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Image by Ria Dis

Earth day celebrated its 40th anniversary last week.  In its honor, I have

Posted On 04.26.10
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If you don’t know how this whole word of mouth concept works online, this infographic will be able to show you the big picture.

Posted On 04.26.10
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It’s so, so easy to get stressed out during the work week.  I get stressed when someone misses a deadline, when one of my editors isn’t happy and when someone says something nasty about our products on Twitter. But what I didn’t realize is that I have the 8th most stressful job in America.

Posted On 04.26.10
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“I’ve been told that Starbucks are investing millions in replacing their espresso machines. These machines are in perfect working order, so why are they replacing them? They want machines that are not as high, so that the server and the customer can more easily see and interact with each other.”

Posted On 04.26.10
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As my internship in higher education marketing and communications comes to a close, I have to reflect briefly on what we can analogously learn about society through our the pretend bubble world that universities create.

University departments for some reason develop a competitive attitude towards one another. It is not out of desire to reach the same target audien

Posted On 04.26.10
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Judith & Jim are the authors of The Heart of Marketing – Love Your Customers and They Will Love You Back. Visit their website here.

Posted On 04.26.10
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