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It’s exam time again.  This year I have a country analysis of Tanzania, an Infrastructure paper and a yet to be determined paper about Africa – the prof will give us the topic, so I’m not slacking here. Since I’m also working on YPFP‘s New Media plan, and similar for DemocracyAndSociety.com, I thought I’d get [...]

Posted On 04.28.10
  

We’re past the idea of engagement. Brands and C-Suite wants to know that you will have objectives, strategy and tactics that ultimately lead to the bottom line.

Posted On 04.28.10
  

Posted On 04.27.10
  

Posted On 04.27.10
  


Credit: Imagezoo #83479455, GettyImages.com

Posted On 04.27.10
  

How do you draw distinctions between products where the differences are nearly imperceptible? For example Sprite, Sierra Mist & 7UP. Some of my own domestic research shows family members simply buy the one on sale.

Posted On 04.24.10
  

I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market.
This strategy is to showcase your product or service by telling a story how someone has used or employed it in a unique way.
You can tell a story on how [...]

Posted On 04.20.10
  

Posted On 03.30.10
  

This is a content from: The Marketing Fresh Peel

“We’ve got to stop interrupting what people are interested in and be wha

Posted On 03.22.10
  

This is a content from: The Marketing Fresh Peel

“We’ve got to stop interrupting what people are interested in and be wha

Posted On 03.22.10
  

Posted On 03.08.10
  

When considering building a micro site. Think user experience.

Opponents of building micro sites argu

Posted On 03.04.10
  

January 27th. At some point during that day, you were probably listening to Steve Jobs announce Apple’s latest panacea.

Posted On 03.01.10
  

I’m currently reading Jim Collins’ Good to Great. Which is a really great read.

Posted On 02.06.10
  

This is a content from: The Marketing Fresh Peel

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas.

This decision happened rather quickly, i

Posted On 02.01.10
  

This is a content from: The Marketing Fresh Peel

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas.

This decision happened rather quickly, i

Posted On 02.01.10
  

This is a content from: The Marketing Fresh Peel

I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Espec

Posted On 12.29.09
  

This is a content from: The Marketing Fresh Peel

I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Espec

Posted On 12.29.09
  

This is a content from: The Marketing Fresh Peel

It’s time again for the Coolest & Gaps Branding Survey. This is your chance to take part in

Posted On 12.02.09
  

This is a content from: The Marketing Fresh Peel

It’s time again for the Coolest & Gaps Branding Survey. This is your chance to take part in

Posted On 12.02.09

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