For the past few weeks I have been a part of an awesome campaign and project. Being a Social Media Consultant and running an Entertainment Marketing Firm we bring in a fair share of cool clients and off the wall projects. But this one tips the scale.

We live in a culture that claims to hate Mondays and live for Fridays, so it’s no surprise that you would think dreading work was perfectly acceptable. Listen up – it’s not! If you count yourself among the disgruntled masses that can’t get it up for their business you’re in the wrong business. And if you stay in that business anyway, it’s going to suck.

Product placement—or embedded marketing—has been around since the early days of motion pictures. Some references pinpoint its origin to the 1890s when Unilever soap was first seen in silent films. However, if you include product placement in novels and other written forms, its birth would extend back almost another 100 years.

I’ve been asked more than once why on earth do I switch jobs so often. To set the record straight, in this post I’ll let you in on the biggest secret of my career so that hopefully a. people stop dropping their jaws when they hear that I’ve had 12 jobs in 10 years and b. you learn a few tricks that will benefit your own career.