You’ve had a brand your entire life. How you act, what you say and how people feel about you are all part of it. That same brand follows you, especially into the office. Sharing best practices, interesting content and becoming a thought leader will help you stand out and get noticed.
Here are five tools to get started:
Have you ever had an idea you know is great, but you forget it 15 seconds later? Great content is like that, too. With so much happening online, it can be hard to grasp the right insights and keep them around for quick reference.
Pocket solves that problem by allowing you to save anything and go back to it when you have time. You can save articles and videos, with specific tags, and send them to colleagues from inside the app. Never lose another great idea (or post) again.
Sending a link to an article isn’t the most efficient way to share information anymore. Your inbox gets filled immediately, and coworkers have the same issue. That’s what makes Noowit incredible.
It takes articles and other media and creates a smart, shareable and mobile-ready magazine. You can view it on any device, and with their bookmarklet, you can always update it. It also allows you to view the article inline, so you can go back to the magazine and never have to open a new tab. Create content people love, and they’ll thank you for it. (Click here to tweet this thought.)
Your time matters. How you spend it and what you do with it can determine your success in and outside of the office. Buffer acts as your social media concierge, giving you the ability to schedule all your posts throughout the day.
Choose your favorite networks and schedule your posts ahead of time. It even allows you to check the analytics of your posts, so you can see what’s working in your networks and how it gets shared. You can’t manage what you don’t measure, and Buffer helps you manage and scale your impact online.
Being an expert in one thing can transform you from an employee to a thought leader. Scoop.it empowers you to be a publisher by letting you turn topics you’re passionate about into a collection you can share and build.
Slideshows, articles, videos and anything else you find gets placed into a beautiful layout and is easily accessible from any platform. Thousands of topics are already on the site, so you’ll have no shortage of ideas to build from.
When it comes to beating the competition, you’re only as good as the information you have. Kippt lets you create an online library of cool things to share and curate. You can save any type of media and share it publicly or privately.
This can be a great resource for gathering information on a new product launch, market research or seeing how your company is perceived. You can create private groups for your team or send the entire bundle of relevant articles to people who need it. Let your bookmarks tell a story.
Test and iterate with these tools and choose the ones that work best for you and your schedule. With the right tools and some effort, you can make this the year you expand your brand and elevate your career to new heights.
Jonathan Jackson is a writer, thinker and digital media enthusiast. He just finished a resource guide for Millennials called Push: An Insider Guide to Building Your Brand, Managing Your Wallet, & Starting Your Career. You can find him on Twitter, Google+ and his website, where he blogs about life and other things.