Think you’ve tried everything to land a job?
If you’re in the marketing field, it makes fantastic sense for you to use search advertisements in your job hunt. But it makes sense for other career fields, too. Here’s my experience as an Internet marketer looking for a job:
How I used search ads for my job search
When my career coach suggested I try search ads, I wasn’t so sure it was a good idea. But the more I thought about it, the more I figured it couldn’t hurt.
My first obstacle was building a cover letter and resume website. I purchased HireMatthewSchmoldt.com from Namecheap, then used WordPress to build my site. Here’s a guide if you need some help setting up WordPress.
Once the homepage had my cover letter, a link to my resume and my contact information, I turned to creating custom landing pages for the companies I was targeting. Making custom tailored pages for each company you target is vital.
I also altered my generic cover letter to include company-specific information. Using that information shows you’re invested in the company and actually care about them as opposed to just landing any old job.
Where Google’s AdWords comes in
Once you have your website and custom landing pages created, it’s time to learn about Google’s search advertising program called AdWords. AdWords provides an incredible number of choices and options. Here’s an excellent beginner’s guide on AdWords.
For my campaign, I bid on the target company’s name as my search keyword. If you were targeting the company “YOOODLE,” you’d use “YOOODLE” as your keyword.
If the company is in a specific state, geo-target your ad to only show up in that state. This will save you money. (You can’t use this option if the company is a big multi-national company.)
When you write the ad text, Google wants you to be as pertinent as possible to your keyword. Try to use the keyword in your ad copy once or twice, in a natural way. You’ll also want use the keyword and the company’s name naturally on the landing page you’ve crafted.
Here’s an example of one of the ad copies I used:
How were the search ads received?
Forty percent of the companies I targeted contacted me for a phone interview.
Not bad, right? If you haven’t had luck with traditional job search methods, this is one outside-the-box approach to try.