If you’re a job seeker, don’t use Twitter to retweet a Kardashian or favorite something equally criminal. Twitter offers much more than snarky trends and celebrity gossip. The platform is actually full of thousands of job posts, rich learning resources, top-notch professionals in your field and much more.
With such a smorgasbord of career advancement opportunities, there are many ways you can use Twitter in order to supercharge your job search experience. Here are four of those ways:
Using Twitter to find and digest the best content from your field will keep your mind sharp come interview time. It doesn’t matter how niche your field is, either. Industry experts, companies and news sites all tweet the latest happenings by the minute. Use this unemployment time to stay fully immersed in the field(s) you’re hoping to snag a job in.
The best way to do this is by creating or following Twitter lists. These lists should contain professionals, companies and news sites with the best content in your industry. Reading about these happenings keeps your morale up and gets you excited about job prospects—not to mention that learning is also essential to your professional growth.
2. Internal recon
Lists are also a great way to stalk (oops, I mean “search”) companies you’re interested in applying to. By adding companies to a list, you can get an overview of company happenings and corporate announcements via Twitter. Knowing those details can earn you major brownie points if they come up during interview time.
Don’t be shy about adding employees to your lists, either. Seriously, though it sounds creepy, following employees gives you an inside glimpse into the problems that are critical to a company’s agenda (if the user regularly tweets about his/her work life). Use this insight to craft your resume accordingly or prepare for interviews. Don’t forget that private Twitter lists are viewable only by you.
3. Job hunting
It’s astonishing how many job openings are announced via Twitter. To find these, use hashtags and keywords to search relevant job posts in your field. Here are a few popular hashtags to get you started:
Combine these hashtags with more specific keywords that fit the type of job you’re looking for. For example, if you’re looking to score a marketing gig, try a search like “#Jobs” + “Marketing.” You can also filter your results based on location through Twitter’s advanced search. Try to narrow down your search as much as possible to find the most relevant job openings.
If you’re applying for jobs online, make no mistake: serious recruiters and hiring managers will find your Twitter profile. That means you might have to adjust a few things. First, if you know that a company you’re applying for values quirkiness, edginess or creativity in their corporate culture, be sure to tailor your Twitter bio to match that tone. That doesn’t mean you have to be fake. You can still sound professional and craft an authentic profile that isn’t completely boring or stuffy.
You should also tweet about hot topics in your field. That way, you’ll stay actively engaged with influential professionals from your field. Plus, this will make a positive impression on hiring managers snooping through your tweets. You can find hot topics to tweet about by searching relevant terms or browsing your Twitter lists.
However, make sure your profile contains more than just retweets. You can establish yourself as authority in your field by putting your opinion in brackets when you find an interesting tweet you want to share or interact with. It gives your tweeps a sense that you’ve actually taken the time to read the article and form an intelligent opinion.
Robert Rosales is a part of the marketing and product development team at Businessfriend, the site where social networking leads to productivity. Follow the latest Businessfriend news and developments on Twitter @BUSIfriend.