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So you want to showcase your experience and expertise online, and you hear a blog is a good way to do that.
You’re right. It is.
But what exactly are you supposed to write about?
Most job-hunting blogs fall into one of two categories:
1. Blogging about your job search
The benefit of blogging about your job search is that people get invested in your progress. And when people get invested they become more inclined to help. Pus, chronicling the journey is a) interesting, b) means you never run out of content and c) as relatable of a story as they come. We’ve all been there.
This is your chance to talk about why you’re the perfect candidate. A simple list on why someone should hire you works like a charm. I once brought my post on that very subject into a job interview and ended up landing the job.
The downside of blogging about your job search is that you need to be reealllly careful. You can’t say anything bad because, well, you’re trying to get a job. And people become less inclined to help if you start mouthing off your interviewers.
2. Blogging about your industry
The benefit of blogging about your industry is that people from said industry are more likely to find you via links, comments on other sites and Google search. This is your chance to show off your skills, your knowledge and your involvement. Even if you’re a recent grad without much experience, you can blog about your opinions, changes in the field and how your study applies to said field. There is so. damn. much. opportunity here, it’s unreal.
The downside of blogging about your industry is that it’s really hard to stand out. I don’t care if you’re in Nonprofits for Puppies or Public Relations, there are already 50,000 blogs out there about your industry.
This isn’t to say you shouldn’t start a blog. At all. It does, however, mean that in order to get found you really need to do a fabulous job. Have a voice. Don’t be afraid to have an opinion or contradict popular thought.
Also don’t expect employers find you right away. Make sure you’re active and consistent. Just because you’re using your blog as a tool to land work doesn’t mean you can slack off on the marketing side of your site.
Go make a list of the top 10 blogs in your field and add them to your Reader. Comment on those sites, make friends with the bloggers and ask to guest post. Connect with them on LinkedIn.
And here’s one little fun bit of advice: Make sure your blog and your job seeker website are one and the same. Don’t be an idiot and buy bobsmith.com and then start a blogspot.com site. That will completely defeat the purpose of blogging for work.
As much as I wish I could say your hobby blog could get you work, unless it’s really obvious on your site that you’re looking for a job and your post content ties into that, I can’t make any promises.
Instead, start your job-hunting blog with these few post ideas:
- Thoughts on the changes in your industry
- Why an employer should hire you
- Opinion on a major industry new story
- Things you wish college had taught you
- Unique ways your looking for work
- Your favorite job experience or boss or internship and how it helped you
- Update on your job search and what is or isn’t working
- The pros and cons of a resume
- What you’ve learned from your job search
- A list of your favorite industry bloggers
Are you using a blog to look for work? Have you experienced success? Failure? Meh?