Lea Woodward is a modern nomad - who lives a life of permanent travel at the same time as running a business.
After working as a management consultant at Accenture straight after graduation, she escaped the rat race for a complete change of pace (to become a personal trainer) before finally unleashing her inner geekiness and setting up a Branding & Online Marketing consultancy with her husband, Jonathan.
Since leaving the UK in 2007 she's lived in and run the business from Panama, Buenos Aires, Toronto, Grenada (Caribbean), Dubai, South Africa and Thailand...with plenty more places on the itinerary still to come. She's written a book on the subject of becoming 'location independent' to help others with nomadic tendencies, do what she's done.
An avid blogger, she currently has 4 of her own and blogs in several other places on the 'net - yes she loves it that much!
Lea Woodward's blog is Success Rocks!
Whoops…there goes another week and no new posts on this blog. This time round though, I’m not going to start by moaning about how stressed out I am by this project, oh no - instead I’ve got some exciting news to share…
We have been busy working on our new professional brand which we’re launching officially […]
That’s right - whilst I do use our blogs as a marketing tool for our business projects, I don’t pay a huge amount of attention to the blog stats. And here’s why…
It’s not quite as much fun as taking (or being given) a Cosmo quiz, but hey, this is a mostly career site.
When you run your own business there is no-one telling you what to do nor how to do it; there’s no-one nagging you to work on your client pipeline nor telling to you get off Facebook and go do some work. There is no-one streamlining your processes nor checking the quality of your output.
Most people don’t care whether you’re incorporated as a business or not, in the same way they don’t actually care how you do things in your business, as long as you do what they want and can help them. But here’s everything you should consider when deciding how to market yourself.
For me, being a blog & website junkie that’s nothing new and actually not that many but there is one major difference these days…but before I tell you how we do it now, let me tell you how I did it then (and why it was doomed to failure)…
I know that probably sounds rich coming from a girl who gallivants around the world living wherever she pleases, but I’m plenty jealous too….
I’m versed in the tactics used by copywriters everywhere. So I’m always somewhat cynical when faced with marketing copy and advertising. But if you’re faced with several seemingly equal shops, all in a row, how do you decide which one? Can you guess what finally worked on me?
I am constantly amazed and astounded at how some people in the business world get by with I.T. skills so minimal they can barely switch their computer on without tech support (slight exaggeration I know, but not far off).
I read on someone’s blog last week that traditional business models are as good as dead and that these days you can’t make as much money unless you’re into online business models or property.
