The new paradigm on the web is no longer about getting paid, but about staying paid, or maintaining a consistent cash flow day in and day out through a variety of income streams. Isabella "The Niche Lady" Murphy is an online marketing consultant, mentor and writer with a focus on teaching entrepreneurs across the country how to build and maintain a steady income online. She lives in Springfield, Missouri where she guides local young entrepreneurs through marketing and developing their business online.

A strong IT enthusiast, Isabella Murphy is primarily focused on delivering technical solutions that business owners can use over and over again, without becoming a Silicon Valley wizard overnight. It is her greatest belief that technology shouldn't be left in the hands of IT professionals, but brought to a level where everyone can understand, use, and share technical tools to accomplish any goal they want to achieve.

Using her online alias "The Niche Lady", she writes about how marketers can easily add to their bottom line and help real people achieve success in a variety of niche markets on StayingPaid.com, her blog about entrepreneur, empowerment, and niche market strategies.

When not digging into niche markets or following social media conversations, Isabella Murphy enjoys long drives, taking nature and city photographs, and playing Scrabble.

Isabella Murphy's blog is Staying Paid.