Greg Rollett is a Social Media Marketer based in Orlando, FL. His background consists of marketing and advertising as well as a 10 year stint in the Indie Music Business. His newest business and life adventure has been the start of his new company, Rollett Marketing, a Social Music Marketing Firm targeting bands, musicians, small businesses and the Gen-Y fan-base that is changing the way people are buying and accessing music.
Being a true Gen-Y Social Entrepreneur, Greg works a 9-5, performing Social Media Marketing for the Orlando Employment Guide, where he blogs about the job market and creates Online Marketing Campaigns for employers and recruiters who are beginning their move to online recruitment advertising.
Greg is proud to serve on the Rock For Hunger Board of Directors and serves as the Marketing Head for the start-up non-profit in Orlando, FL. The organization helps those less fortunate in the area through Music, Peace and Action and has shown tremendous growth in its 1+ year of existence.
Greg can be contacted via email at rollettmarketing@hotmail.com, on his website, www.rollettmarketing.com and the various Social Networks that consume much of life. Start a conversation and the possibilities are endless.
Greg Rollett's blog is Social Media, Music and Millennials.
Radio is dying. There is more and more syndication of shows and the localization is going right out the window. Here in Orlando we have CBS Radio and Clear Channel and they both pretty much suck if you want to hear ground breaking music.
I might have really missed the train on this one, or maybe I am really observant and smart. Either way, this is powerful stuff for musicians and marketers to think about when working within Google and inside of keywords.
Boomers and Gen-X have a preconceived notion that the Internet is bad and everything that comes with it, the YouTubes, Myspaces, Facebooks, Twitters and all the rest of the community-building applications they consider to be time-wasters. Here’s how to handle that little issue.
With the holiday weekend coming, I know that I need to get as much done by the end of today, because let’s face it, no matter how much of my life is work, I’m still 25 and have a 3- (4ish) day weekend approaching. So, what has been the key to making things happen? Glad you asked, here’s how I did it.
When a company does get the attention of the Social Media elite and possibly even mainstream media, they truly need to capitalize on the traffic, users and site maintenance to ensure that everyone who comes by has a great time and continues to funnel new traffic to the site.
Gen-Y may not be ready to lead or give advice for a larger audience. The authorities on the web are the people who have the jobs that Gen-Y wants. This is not to say that Millennials do not have a voice that can affect change. It’s just that most of this generation is not ready to be a leader.
You cannot “master Twitter in 10 minutes a day.” If you think so, you are missing the conversations. You are not getting to know your fans, your peers, or witnessing the beauty of the site.
If PT comes to your town, take her up for lunch or happy hour. It is one hour that you will never forget. Their was never an awkward moment and she was someone who actually listened…
I will continue to use Twitter as long as the conversation is happening there. Once the conversation stops, so will I.
We’ll have one mobile phone per child before we ever have one laptop per child. So, ith the rate that Gen-Y, business professionals, and stay-at-home moms are on the go, mobile needs to be in your future business plans.
