Named after a purple billboard in Paris, Elysa was destined be a designer before she was even born. Elysa Rice is a native Texan who is a graphic designer by profession and hobby.

She believes having a keen eye for design is a blessing and a curse. She finds inspiration all around her, but hates bad design; she can not fully appreciate a restaurant with a poorly designed menu.

When Elysa is not critiquing the typography of the world around her, she finds blogging as an outlet for her creativity. She started GenPink as a way to connect with fellow twenty somethings about the day to day challenges of the so called quarterlife crisis. Since the launch of GenPink, Elysa has become very involved with the large online community of other twenty somethings.

She enjoys all things related to technology and is a self-proclaimed blonde computer nerd. She has a great love of music, as well as art. She lives life to the fullest, making each day the best it can be.

Elysa Rice's blog is Gen Pink.