Dave is a senior member of Generation Y, media junkie, content creator and people-watcher extraordinaire. He's done marketing and communications work for the United Way, Toyota Canada and Hershey's Canada. Dave is currently a Marketing student from the University of Guelph in Ontario, Canada.
Dave Fallarme's blog is The Marketing Student.
Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found it […]
I’ve been having a lot of coffees with Gen X’ers lately. After this experience, I think I’ll be a little more upbeat when a Gen Z’er comes along and asks me out for a cup of coffee.
Profile pictures are vital pieces of our online identities since they can influence others’ perceptions of who we are. It’s one of the many ways we Gen Y-ers manage our reputations […]
Let’s get the obvious economics out of the way. In store = $20. Download = $0. Doesn’t take a math major to get figure that one out. I was having a convo about P2P with a Gen X friend who can’t bring herself to download music. It’s just something she can’t do; whenever she considers about […]
The celebrity gossip my parents grew up with talked about the love lives of their teen idols. The celebrity gossip Gen Y is hearing about involves sex tapes, paparazzi pictures and drug binges. What effect is this going to have? Antonella Barba from American Idol, Disney’s Vanessa Hudgens and “Hannah Montana” Miley Cyrus. Celebrities designed to […]
In your reading about Generation Y, you have undoubtedly seen piles and piles of publications and articles that proclaim this generation as marketing-savvy. I have also seen these articles; in fact, reading about my generation inspired me to launch this website. Unfortunately, you and I have been gravely misled. Some researcher, somewhere, decreed that since Gen Y […]
by feastoffools
It’s no secret that Generation Y doesn’t blink when it comes to downloading music. The story of the day is not that teenagers and twentysomethings are loading their iPods with unpurchased music.
I consider myself a veteran digital native; I remember the internet as it was through a 14.4 modem. But I was astonished at […]
Let’s forget consumer behavior and marketing for a second. How is the prevalence of internet porn going to change things in the future? The incredible reach of the internet has given pornography near mainstream status. There are virtually no barriers to explicit material online. It seems like a celebrity sex tape is “leaked” every week. Among college-age […]
Slowly and surely, every social situation is developing a digital doppleganger. We can all recall the teenage awkwardness of being seen at the mall with your mom. It’s always a strange feeling when you get a Facebook friend request from someone from another generation. Many Generation Y users see social networks as a sandbox for […]
