Dave is a senior member of Generation Y, media junkie, content creator and people-watcher extraordinaire. He's done marketing and communications work for the United Way, Toyota Canada and Hershey's Canada. Dave is currently a Marketing student from the University of Guelph in Ontario, Canada.
Dave Fallarme's blog is The Marketing Student.
To an outsider, it can be a confusing to understand how Gen Y uses those channels just to talk to each other. After all, Boomers just had three channels and they made friends just fine.
During a sale, it’s all about who has the information. Whoever has the information has the control. Whoever has the control wins the transaction.
The only people I know who are into boxing are people in my parents’ generation, or boxers themselves. Is boxing down for the count?
By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another Kevin Colvin. If you’re going to post party pictures on the day you called in sick, at least do a better job of covering your tracks.
It’s amazing at how much of your daily life is comprised of interacting with or talking about brands…and how you become self-conscious of publicly associating yourself with certain brands. It makes me wonder whether I’d put down Metamucil, Barry Manilow or Vagisil if it applied to me […]
Hip-hop is one of the most homophobic industries in society. Combine this with the fact that nearly every song by a male hip-hop artist makes reference to his sexual proficiency with women and you’ve got a culture where homosexuals are not allowed to succeed […]
These are the things that my generation will joke about when we’re 30, 40, 50 years old, and beyond. Looking back on these things, it looks like technology and sexual liberalism will be the hallmarks of Generation Y. Which is fitting, I guess […]
Some Gen Y-ers are forming communities to celebrate anorexia (pro-ana websites). Pro-ana people have even coined their own buzzword for the lifestyle, calling it thinspiration(thinspo for short). Videos are shared on YouTube, blogs are plentiful and discussion forums are only a search away […]
What makes Gen Y tick? Here are 7 professional reports, articles and presentations on Generation Y that will give you a better idea of what goes on in our minds […]
Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found it […]
