Dave Knox, a Brand Manager at Procter & Gamble, is an industry-recognized expert on branding, marketing innovation and youth marketing. He is co-founder of P&G’s Teen & Youth Expert Network and the author of HardKnoxLife.com.
As a Brand Manager on Wal-Mart Customer Team for Personal Health Care and Feminine Care, Dave oversees a $900MM+ portfolio of brands including Prilosec OTC, Vicks, Always and Tampax. Before moving to the Wal-Mart Team, Dave was the Teen External Relations Manager for P&G Beauty. He was responsible for consulting P&G Beauty brands on how best to leverage sponsorships, partnerships, branded entertainment, influencer marketing, and other emerging communication vehicles to win with teens. This work included leading P&G’s relationship with Varsity Spirit Cheerleading, spearheading beinggirl.com’s partnership with Sony BMG and crafting FemCare’s first global cause marketing platform with UNA-USA’s HERO program.
Dave started his P&G career on Secret Deodorant, responsible for launching the Secret Sparkle Collection, which won the P&G Consumer is Boss Award, Starcom “Fueling Brand Power” and an EFFIE from the New York American Marketing Association. On Secret, Dave crafted a variety of groundbreaking marketing programs that have been featured in press such as the New York Times, Forbes and Ad Age. These programs included P&G’s first campaign with MySpace.com, the AIM Bot “SecretSparkle” and marketing partnerships with Limited Too and Varsity Spirit.
Dave is a Professional Vice President on Pi Sigma Epsilon’s National Council and has served on the Advisory Boards of Brandweek’s “What Teens Want” and Ypulse’s Teen Mash-up. Prior to joining P&G, Dave worked for Red Bull Energy Drinks, Aware Records and FreshTracks Music. He holds a Bachelor of Science in Business Administration from Miami University.
Dave Knox's blog is HardKnoxLife.com.
Disclaimer: Over the next 4 months, football season will cause quite a few non-marketing posts to show up on Hard Knox Life. Hope you don’t mind too much!
“There’s nothing that cleanses your soul like getting the hell kicked out of you.” Woody Hayes, Legendary Head Coach of Ohio State
The other week, Peter Kim announced that […]
The folks over at ShareThis posted a very interesting chart detailing the “sharing activities” of their users.
While it may come to a shock to some, e-mail is still king and is used by 35% of ShareThis users when they want to pass along an interesting online article or post. In fact, e-mail is used the […]
The 22 Immutable Laws of Branding by Al Ries is one of my favorite branding books out there. In fact, it was one of the first books I read when I started full-time at P&G. But though I generally have a ton of respect for Ries, I don’t see eye-to-eye with him in his latest […]
Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers. Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Building. Even better, Neutron’s website invites you to “Steal this Idea” with free downloads the cover other brand […]
So I can officially announce that as of October 1st, I will be P&G’s new Digital Brand Strategist as part of our Global Marketing Knowledge & Innovation Group.
So what exactly is a Digital Brand Strategist? Well frankly a lot of that is going to be figured out on the job since this is a completely new […]
You need to get out there and actually talk with the consumers…understand what makes them tick by really having a conversation. The exciting part for a Brand Manager is that there are so many ways to do this today.
I think the word “networking” gets a bad rap. For many it brings up images of greasy haired salesmen trying to get business over a conference cocktail hour. But that shouldn’t be the case.
“My Brain Hurts” is a great look at how the digital revolution is leaving the consumer behind. Or in other words, how geek marketers like me are pushing the technology faster than consumers are keeping up.
There is a good chance that I’m a biased fanboy for Microsoft’s Xbox 360. After all, I did stand in line when the console was released a couple of years ago, taking the day off of work to do so. But regardless, with all the buzz about Nintendo Wii and Apple, I think people are […]
To make something work, it needs to be entertaining AND it needs to build your brand equities in some way. Levi’s seems to realize that, which is why I am giving them a second chance. Now I’m interested to see if Levi’s continues to have success with these videos.
