Dan Schawbel is the leading personal branding expert for the Gen Y audience. He is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success. He has an award winning and world recognized blog by AdAge, a TV podcast series that he directs, awards that he judges, and a magazine that he publishes. He has written over 40 published articles in major magazines and online resources such as MarketingProfs, About.com and The American Marketing Association and has been featured in Fast Company Magazine, BrandWeek Magazine, Boston.com, Providence Business News, Brand Strategy Magazine (UK) and Yahoo! Finance. He is also a columnist for JobWeb.com and TheLadders.com. Dan has 7 years of experience in marketing, working at Reebok, Lycos, LoJack, TechTarget and EMC to name a few. Dan is also a frequent speaker at colleges and a mentor to students looking to establish their personal brand. He's is on the board of advisor's for a new geo-social startup called ((Echo)) Myplace and graduated magna cum laude from Bentley College in 2006.

Dan Schawbel's blog is The Personal Branding Blog.