Say the name out loud if you don’t get it right away.
The funny thing is Sam and Ella’s Chicken Palace doesn’t even serve chicken as a main dish. They never have. The name is purely for laughs and a great story.
In truth, Sam and Ella’s is the place to go for pizza and subs. They arguably make the best pizza pies within 100 miles (probably further) of their location in downtown Tahlequah, Oklahoma.
I can attest to this, having eaten there over the Labor Day weekend, and let me tell you it was some of the best pizza I’ve had in a long time. If you don’t believe me read these raving reviews.
Right about now, some of you are still hung up on the fact that the restaurant is named Sam and Ella’s, which even as a joke is a little too close for comfort to the word salmonella. You’re probably thinking, “So they make great pizza. Who cares? Who would be so naive and open a restaurant that’s name jokes about food poisoning? The name is one of the most important building blocks of a brand. It’s not a joke.”
If you’re thinking that, this ones for you.
It’s time to chunk the marketing rule book
(Not for good, so don’t have a heart attack. Just put it down for a few days.) You’ve been blinded by it and wouldn’t even think of doing anything expect for what the written page directs you to do.
It’s time to test your faith a bit and question some of the things you’ve taken as the gospel truth for so long.
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