Bert is a student at the University of Georgia majoring in English, but his real passion is the music industry. He's working toward a Music Business Certificate through UGA's Terry College of Business, in addition to his major classes. His interests include marketing, technology, politics, creative writing, snow skiing, writing music, and singing. For the past two years, Bert has sung with the UGA Accidentals, the school's premier male A Capella group. He's been musical director of the group for a year. His future plans involve lots of travel and a heavy dose of entrepreneurship.
Bert Hart's blog is Bert Thinks Thoughts.
…when rockstars say “people,” they shouldn’t think of customers, but instead, fans. Fanatics. Followers. The loyal masses, the coveted minds, the avid listeners. The minute a rockstar starts catering to the crowd of folks whose status is “music buyer,” he’s lost the plot. He’s a sellout.
It’s awesome that somebody has actually figured out how to do this effectively– spread the word about something using YouTube– and it’s even more awesome that it hasn’t come from Suits at Summits, using jargon and repeating the word “fiscal” ad nauseam.
Yes, leaders need expertise, power, respect, and all the Russell-Crowe-in-Gladiator characteristics that make the job look glamorous. But the most glamorous part of all, and the most rewarding, is serving people who have a purpose. Here’s how it works.
How Starbucks is strengthening their brand by forming ties with AT&T and giving you two free hours of Wi-Fi, drawing customers in so they’ll smell the coffee and drink more.
I understand that it’s just lingo, that the A&R reps don’t mean it when they talk about “exploiting” a record. Maybe you’ve heard the term used before, and if so, it was probably qualified with a little speech about “what I mean by ‘exploit’ is…” but that’s just to say that everyone using the term thinks it’s the wrong word for what it describes […]
Consumers do marketing too. I’ve never heard anyone talk about it as marketing, but that’s precisely what’s happening. On the leading edge of trend adoption, you always find the early adopters doing what we like to call “touting.”
So far I’m unimpressed (at best) with all three political candidates. They know just how to pander, and pandering makes me vomit. Here’s what I want: I want the hard, bare-knuckle, balls-to-the-wall truth that nobody talks about except rude radio personalities. I want to be forced into a decision right when I hear the pitch, […]
My grade doesn’t depend (very often) on how hard I’ve worked, but on how well I’ve analyzed the teacher and on how carefully I’ve skated the thin ice of the grading system. That doesn’t make me educated. I can barely tell you what I was tested on last semester, but I got exemplary grades.
You’re the very best in your class; you’ve mastered that one specialized asset that puts you ahead of everyone else who’s trying for it. Odds are, this is where you’re going to fail. The usual response is to coast on that high, assuming that peak will keep your business ahead. That’s what IBM, GE, and Atari did […]
