Andrew Lane

Andrew Lane is a lot of things. For one, he's a talker and loves to communicate and tell stories. Some people say that makes him a sales guy, others say it makes him a marketer – most agree it makes him fun at parties. The truth is, he's really all three.

If you knew him since he was a little kid, you'd know he's always been curious like a cat and loves to learn about things. If you knew him in high school, you might say he's a jock. But under the surface, he's always been a pop-culture-obsessed geek. In his element talking about RBIs, American Idols or iPhones, he's always tried to be funny, but has learned how to be serious. If he has to...

Today, he's a blogger obsessed with how the evolution of technology and media are changing the way people and brands communicate. Wanting to share this obsession (and himself) with the world, his blog has become a space to bring together 'all things Andrew' and to talk about, well, talking. It's a space to discuss, berate and - occasionally - praise those who are finding new ways to begin a conversation with, and then engage audiences at the most niche level - or 'nitch', as some of you may say…

Andrew Lane's blog is (nitch).

Posts by Andrew Lane
5 Comments / Monday, July 14th, 2008

Even in spite of all of the world class culture, shopping, dining, sport and more, what really makes Toronto great is the incredible range of people who call themselves Torontonians.

No Comments / Tuesday, May 27th, 2008

That’s why when you hear about Ning, a site that lets users create their own social networks, it’s easy to think - “oh that’s cool, throw another log on the fire I guess”. That is until you realize the principle behind the ‘viral looping’ that makes Ning sing.

No Comments / Friday, April 18th, 2008

Remember the music industry? Remember right around the introduction of CD’s when the thing was flying high, raking in money hand over fist with no end in sight? You know, the music industry BEFORE the Internet….. yeah […]