Adam graduated Magna Cum Laude from Rensselaer Polytechnic Institute in 2004 with a degree in Industrial Engineering. Earlier that year he started SportsLizard.com, a sports collectibles marketplace that won Honorable Mention in the Microsoft Start Something Amazing Awards and was featured in the February 2006 issue of Tuff Stuff Magazine.

After seeing the potential successes that online business has to offer, Adam left his engineering job on the one-year anniversary of his graduation date and embarked upon the adventure of running his own business. In December of 2006 Adam teamed up with three long time friends to form Pure Adapt, Inc – a web design, development, and marketing company with a focus on e-commerce.

Pure Adapt's two large e-commerce sites – Detailed Image and Tastefully Driven – provide customers with premium auto care and mens care products shipped directly from the company's warehouse located in Albany, NY. Adam and his partners have distinguished themselves from the competition by developing their own proprietary shopping cart software, providing superior customer service, utilizing cutting edge web marketing techniques, and meticulously refining their supply chain. In 2008 the company launched their Commerce with Conscience program on Tastefully Driven, which donates 5% of pre-tax profit from sales to local charities in the Albany area.

Since 2005 Adam has maintained a blog of his experiences as a young entrepreneur in hopes of inspiring other young professionals to follow their dreams and pursue their passions.

Adam McFarland's blog is Adam-McFarland.net.