Press Releases
Brazen Careerist Launches Social Idea-Based Resumes for Generation Y Professionals
Madison, WI — March 9, 2010 — Brazen Careerist, the leading social network for Generation Y professionals, today launched Social Resumes, the first active, live resume that highlights candidate ideas, thoughts and future plans as much their past experience. The application helps younger candidates compete more effectively by overcoming an unlevel career playing field that gives preference to years of experience, and helps recruiters discover candidates who are on the verge of becoming stars.
High unemployment rates across the globe have changed the hiring landscape, driving people to use career management tools that differentiate themselves in the candidate pool. Forty-two percent of adults in the U.S. with internet access maintain a profile on a social networking site, according to Forrester Research, and according to JobVite, eighty percent of companies use or plan to use social networks for recruiting. Until now, companies relied on either static resumes or less professional social networks, but Brazen Careerist solves these problems by providing dynamic, conversation-based candidate summaries in a professional setting.
A static resume often undermines a candidate due to its backward-looking nature and emphasis on either experience or connections with previous colleagues. Instead of being reflective, Brazen Careerist’s Social Resumes empower candidates to showcase their best ideas and thinking that will lead to future action. Brazen Careerist’s proprietary feed and curation technologies allow candidates to first aggregate their relevant online content from leading social networks or blog posts, and then highlight their current thinking and ideas by easily displaying the content that best represents their professional potential. With Brazen Careerist’s Social Resume, candidates show more of their true selves and conversations instantly turn into a hiring tool for recruiters.
“New hires tell us that our people are the greatest draw to Deloitte,” said Diane Borhani, Deloitte’s Recruiting Director. “Using new social media channels, we are bringing our people and potential recruits closer to one another, enabling a more direct relationship that positively impacts our recruiting efforts.”
Having just introduced its first in the industry streaming news feed and the debut of Employer Brand Pages, the Social Resume is the latest evolution of the Brazen Careerist platform. In the last six months, Brazen Careerist has seen its membership base grow by more than 600%, with a parallel increase in user engagement as members now generate more than 100,000 career-focused updates every month.
With Brazen Careerist, recruiters can easily find candidates who are articulate, thoughtful, and forward-looking in their industry. The viral nature of conversation on Brazen Careerist means that one candidate introduction can lead to many others, of similar caliber, in a short period of time. The Social Resume allows recruiters to identify top candidates in a more cost-effective way than starting with a static sheet of paper.
“The new workforce is about knowledge management. So you had better be known for your ideas, otherwise no one will know why they should hire you,” said Penelope Trunk, founder of Brazen Careerist. “With Brazen Careerist, candidates can join a professional conversation that translates to a dynamic resume and a professional network to build a stable career.”
“Typically, top-tier candidates at the beginning of their careers are difficult to find. Brazen Careerist gives these candidates a way to self-identify in a true-to-life format,” said Ed Barrientos, CEO of Brazen Careerist. “We’re providing a way for recruiters to find high-potential candidates in a more efficient way through a social network that rewards both high-performers and the companies that focus on recruiting them.”
About Brazen Careerist
Brazen Careerist (www.brazencareerist.com) is the leading social network for Generation Y professionals. The site uses social networking to showcase job seekers’ ideas and potential as a compliment to their background and experience and “levels the playing field” for Generation Y by reversing the disadvantage these candidates have faced on other online career sites where experienced Gen Xers and Baby Boomers appear more employable. For recruiters and hiring managers, Brazen Careerist offers unique deep insight into the critical thinking skills, ideas, knowledge, and peer influence of high performing Generation Y candidates whose potential would not be discoverable from a traditional online resume.
For more information on Social Resumes, please visit the Brazen Careerist Social Resume reference page.
--------------------------
Brazen Careerist and PayScale Release Study on the Best Companies to Work For Generation Y
First of its kind report highlights salary figures, gender ratios and green ratings for America’s top corporations
Seattle – December 16, 2009 – PayScale, Inc, the world’s leading online provider of employee compensation data, and Brazen Careerist today released a comprehensive report about the top companies for Generation Y (Gen Y) employees. Generation Y, also known as the “Millennials”, is generally defined as those born between 1977 and 1994.
The nation continues to suffer extensive and deep fissures in the labor market, with the current underemployment rate standing at 17.5 percent. One of the hardest hit groups is Gen Y college graduates, who need guidance on where to focus their job search efforts.
The Brazen Careerist/PayScale study identifies the Top 50 Companies for Gen Y workers, based on characteristics that matter to Gen Y: fraction of Gen Y employees, gender balance, pay, and “green” score. In addition, typical Gen Y jobs for each company on the list are given.
The top five companies for Generation Y from the Brazen Careerist/PayScale study are:
- NBC Universal
- PepsiCo
- Nestle USA
- Google
- Citigroup
“The Great Recession has hurt workers of all ages, across all geographies and sectors,” says Al Lee, Director of Qualitative Analysis at PayScale. “The future of the U.S. and global economy rests with the Generation Y workers, and this study spotlights the companies making the most of what Gen Y has to offer.”
Google and SunGard Data Systems make the top 50 list, while other technology industry leaders like Microsoft and Oracle do not. The key difference? Google and SunGard Data Systems have been more effective in hiring Gen Y workers of both genders.
Despite their current reputation, the finance and banking industry, with 12 companies in the top 50, remains an attractive option for Gen Y. This industry both pays Gen Y employees better than most and has a workforce that skews young.
“We focused the survey on companies that do a good job of hiring both men and women. Organizations that can achieve gender diversity generally can accommodate the varying needs of a changing workforce. For example, flexibility is very important to Gen Y. And most companies say they offer flexibility, but the diversity of the workforce is a filter to really measure what flexibility means as well as other job quality characteristics,” said Penelope Trunk, Founder, Brazen Careerist.
Adds Trunk: “So many Best Companies for Gen Y lists indicate that salary may not be an important job factor. This is misleading. What the Gen Y worker thinks about salary is this: You cannot underpay in today’s environment because great salary data is available online, at places like PayScale. Gen Y thinks salary is not a negotiating point: They expect what the market is paying because the data is available to the employer and employee. In the end salary is very important: The GenY worker will quit if they feel the pay structure is unfair.”
The data were collected between October 15th, 2008 and October 15th, 2009 for full-time employees working in the U.S. who hold at least a bachelor's degree. We focus on the following criteria to determine the Top Companies for Gen Y workers:
(1) Start with the PayScale database of over 50,000 Companies and eliminate any company with less than 2500 employees.
(2) Next focus on companies with approximately 2000+ bachelor's degree or higher graduates in order to limit the sample to companies that are major employers of bachelor's (or higher) graduates.
(3) Pick the 50 companies with the highest score(s), as defined by:
- Percentage of Gen Y employees
- Median total cash compensation of Gen Y employees
- Gender balance
- Green score, as determined by Climate Counts (http://www.climatecounts.org).
For more information about the report and its methodology, please inquire at press@payscale.com.
About Brazen Careerist
Brazen Careerist is a Generation Y-targeted career site that uses social networking to showcase job seekers’ ideas and potential over their background and experience. Brazen Careerist “levels the playing field” for Generation Y by reversing the disadvantage these candidates have faced on other online career sites where experienced Gen Xers and Baby Boomers appear more employable. For recruiters and hiring managers, Brazen Careerist will offer unique deep insight into the critical thinking skills, ideas, knowledge, and peer influence of high performing Generation Y candidates whose potential would not be discoverable from an online resume.”
About PayScale.com
PayScale.com (www.payscale.com) is the leading online provider of employee compensation data. With the world's largest database of individual compensation profiles, PayScale provides an immediate and precise snapshot of current market salaries to employees and employers. PayScale's patent-pending, real-time profiling technology collects and indexes employee pay attributes worldwide and makes this compensation data available through its online salary tools and salary benchmarking reports. PayScale was founded in 2002 and is headquartered in Seattle.
--------------------------
Brazen Careerist Launches Social Networking Career Site for Generation Y
Career management toolset showcases ideas over experience and levels the playing field
Madison, WI — August 25, 2009 — Brazen Careerist, www.brazencareerist.com the professional network for Generation Y and the people who want to hire them, today announced the launch of a new career management site that gives professionals a better way to manage their careers.
Through the real-world examples of its members, Brazen Careerist has demonstrated that young professionals increase their business effectiveness and career success by using social networks. Brazen Careerist makes young professionals visible to top-choice employers through an ideas-based resume, and allows them to build an invaluable network of peers with a customized, professional feed, making it easy for Generation Y to level the playing field against more experienced candidates.
Brazen Careerist's co-founder and CEO, Penelope Trunk, has spent the last decade writing career advice to generation Y through her nationally syndicated column, her book, and her blog, which has 40,000 subscribers. Using her own career path as a model for her trailblazing ideas, she now has given her Brazen Careerist brand directly to this new generation.
“Traditional career management sites don’t allow users to express themselves, become known for their ideas, find a voice or find out who they are,” said Trunk. “In contrast to the static resume approach, Brazen Careerist allows professionals to present a dynamic picture of their strengths – not just their experience. The result is the ability to find a career that’s financially rewarding and that you truly love, which is the most important thing. That’s what you learn to do on Brazen Careerist.”
Your Ideas Are Your Resume
For less experienced workers, ideas are a better indicator of how they will perform than their experience is. Brazen Careerist dismisses the traditional online resume approach and replaces it with a job-seeker profile that has a social “idea feed.” After creating a free account, members fill in basic information on their goals, interests and specialties; import their blog feed, twitter feed and other social links, and network with an active community of their fellow peers. All of this networking activity is then aggregated to create their social idea feed.
“It’s a self-expressive feed like the one on Facebook or your blog,” said Ryan Healy, Co-Founder of Brazen Careerist. “The difference is you benefit professionally by keeping it distinct from your personal posts on Facebook. Brazen Careerist helps you bring your professional ideas to the forefront so that you’re no longer limited by your experience and background.”
Because of its social networking DNA, Brazen Careerist gives members not only a place where hiring managers can see their ideas in action, but a member-base that really networks, and a place to practice developing a unique voice that employers want.
An Established Community
Brazen Careerist’s early success building a community of marketers and entrepreneurs who have strong communications and social media skills, shows the large opportunity that Brazen Careerist can take advantage of. For example, Generation Y is acutely aware of the benefits of networking to build a stable career, but to Generation Y, networking means more than just uploading a bunch of contacts to a list – Generation Y wants conversation. While other career sites are good for managing contacts, Brazen Careerist mirrors the most successful way that people build networks: through conversations.
Each generation has had their own way of getting a job. Baby boomers used newspapers. Generation Jones used Monster.com. Generation X uses LinkedIn. Brazen Careerist provides a set of social media-based tools for Generation Y to have the conversation-based networking, and collaborative, peer-to-peer career management they are looking for.
"In order to build a powerful brand and achieve career success, a strong professional and personal network is a requirement, especially in a world where the future is uncertain. Gen-Y'ers finally have a place where they can gather, share ideas, form meaningful relationships based on shared interests and, most of all, be themselves,” said Dan Schawbel, Personal Branding Expert & Author of Me 2.0 and a member of the Brazen Careerist network. “With BrazenCareerist.com, Gen-Y'ers can work together to achieve their dreams cooperatively, while having fun and contributing value to the world at large. By joining this network, you've taken one giant career leap in the right direction!" -
Facts, Figures and Trends
For recruiters and hiring managers, the Brazen Careerist profile and associated recruiting tools offer unique deep insight into the critical thinking skills, ideas, knowledge, and peer influence of Generation Y candidates whose potential would not be discoverable from an online resume. Later this year, Brazen Careerist will launch a corporate section catering to the recession-era trend of companies shifting from job-specific recruiting to pipeline-based recruiting.
Brazen Careerist’s early success is propelled by several key trends affecting today’s professionals:
- Regular turnover and job hopping cause professionals to view themselves as “free agents”
- Generation Y thinks of networking as a dynamic conversation
- The economic downturn is causing companies to shift from job-specific recruiting to pipeline-based recruiting
- 45% of employers report they use social networking sites to research candidates (CareerBuilder survey, April 2009)
Over the past three years, Brazen Careerist has built a large client base by helping more than 100 companies achieve their recruiting goals through social media. In preparation for the launch of its corporate section, Brazen Careerist is actively on-boarding companies looking to recruit Generation Y.
About Brazen Careerist
Brazen Careerist is a Generation Y-targeted career site that uses social networking to showcase job seekers’ ideas and potential over their background and experience. Brazen Careerist “levels the playing field” for Generation Y by reversing the disadvantage these candidates have faced on other online career sites where experienced Gen Xers and Baby Boomers appear more employable. For recruiters and hiring managers, Brazen Careerist will offer unique deep insight into the critical thinking skills, ideas, knowledge, and peer influence of high performing Generation Y candidates whose potential would not be discoverable from an online resume. For more information and to join the network, go to www.BrazenCareerist.com.