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Posted On 05.04.11

Internet Marketing Easy Button
If you have been working in some facet online, you have seen plenty of ads, emails, blogs, newsletters and sales letters proclaiming to make millions online, just by pressing a button. You know, like the big, red easy button seen in the Staples commercials. Oh, and it gets better. They will sell it to you today for only $37.

Yes, everything on the Internet costs $37 (little known fact).

And then you have big "guru" types selling big boxes of stuff in upwards of $2,000. All with the promise to bring freedom and Scrooge McDuck money bags into your life.

Most of you can see through the hype, but still more of you will dismiss the Internet as a true sales vehicle because of these off-putting products. You will fail to recognize that you can add value to customers and clients by selling them stuff they want online.

And you don't need any magical powers to do it. Many of you are right now, building the foundation of a very successful online business and don't have any idea that you are indeed doing just that. Some of you are building an audience to gain the attention of HR managers at amazing companies, others are building their portfolio in the hopes of freelancing or joining a cutting edge firm and others still are just connecting with like minded peers, conversing online and building a rather large network that will listen to your every call.

So, how do you go from blogger, or portfolio pursuer to rent-paying online entrepreneur?

The first step is to decide on the online business model you want to create. There are a million and one ways to make a buck online, and each can seem enticing and has its own positive and negative qualities. Some of the most popular models include:

  • Advertising based (get paid by advertisers based on traffic or clicks on ads)
  • Product based (sell your own products)
  • Affiliate based (get paid for recommending products)
  • Pay per post model (get paid to write posts about specific subjects)
  • Coaching or consulting (use your blog/website as lead generation for your coaching or consulting services)
  • eCommerce (sell products online through a shopping cart and fulfill orders)
  • Dropshipping (sell products without dealing with shipping and inventory)

Again, each model has highs and lows. I am going to assume that you want to have the optimal lifestyle while generating this rent paying income. Who wants to work 20 hours a day? You want to create a business that grows organically over time and leverages technology to take yourself out of the business and enjoy life. At least that's what I wanted and it is what I built over the last few years.

So, the models that best fit that scenario, in my opinion, are the product- and affiliate-based models.

Now that we have the business model down, we need to decide how we can do one thing and one thing only: provide value to our audience. If you can do this one thing, you will be rewarded. This is the magic power, or the obstacle many people fear when trying to make money online. They make it about how much money they can make and not how much value they can provide.

The secret to rent-paying income (and greater income levels that rival rock stars) is to help someone achieve something that they want to achieve. Fill a need in their life. Be the answer to their problems.

In order to be the solution, you need to assess your skills, knowledge and the things that you can provide to help people. Generally this question is answered by one of two things depending on where you are with your own personal branding.

1. What do people come to you seeking to know? What advice are you always giving to friends or family? This is a great way to see your strengths and where you already provide value in the lives of others. Do you help friends going through trouble in relationships? Do you teach your buddies how to surf or snowboard? Are you the person that throws all the bridal showers or parties for your group?

I bet you do more than you realize.

2. What is your personal brand and what are the desired results of becoming that person? For a few years I used my personal brand to become the go-to guy in the music marketing space. I leveraged this status to create products, services and a dedicated mailing list that was able to get the answers they needed to progress in their own music career.

If you are developing your personal brand, how can you take that brand and help more people? That is the answer for those more advanced looking for an outlet.

Taking This Business Model and Your Skills And Paying Your Rent

If you are interested in taking the affiliate marketing and product based business models, and using your brand and skills to help pay your rent and develop an online empire, I encourage you to join me on Thursday, May 19th for a special webinar just for Brazen Careerist members. I will be going over parts of my business model and giving you a blueprint to start taking small actions that will help you make that ever elusive "money online."

Register here.

Over the past 4 years, Greg Rollett has created his own online empire that has expanded from selling Hammocks and Bird Feeders online to growing the largest information product business in the music industry and creating the New Music Economy System. He is now looking to help entrepreneurs break free and join the New Rich, creating affiliate and information-based businesses. His new DVD, the 3 Internet Marketing Secrets of the New Rich is available now. Click here to learn more.

You can learn more about Greg on his blog, Living Radically Ambitious.

We look forward to seeing you on this live webinar, followed by Network Roulette, on Thursday, May 19, at 8pm EST.  Three lucky participants will win free lifetime access to Greg's Ambitious Profits Members Area to further develop your online business. Register here now.

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Comments

05.04.11

Great post, Greg! I'm really looking forward to your event!

05.04.11

Awesome post! I really liked how you broke down a.) the different revenue models and b.) how to identify what YOU as an individual gives to your customers/clients/readers/etc. I feel like this is very practical, actionable advice (whereas other similar posts sometimes sell big concepts, not road maps.)

05.06.11

I'm working currently on that e-shop success anyway we shall see...

05.08.11

I believe that the best resume writing service can help you with the job

05.09.11

@Jason - likewise

@Noel - Thanks Noel. That is really the end goal, you need something that you can take and run with, take action and build something. Glad you enjoyed it and I hope you can join us on the webinar.

05.10.11

Greg, can you say more about the distinction between the product model and the ecommerce model? Thanks so much!

05.10.11

@Emily - Sure. In an eCommerce model you are traditionally selling hard goods. So let's say a Scrapbooking store. You might be selling the paper and the scissors and the big album books. In the product model, or the info product model you would be selling "how to scrapbook" type products.

They are both great models, however in the 2nd model you are limiting your overhead and margins are much higher. If you sell a $30 eBook, most of that revenue goes straight to you, whereas when you are selling the scrapbook binders you would have hard costs of buying the product wholesale, warehousing it and then packing and shipping it.

Does that help?

05.10.11

@Emily - Sure. In an eCommerce model you are traditionally selling hard goods. So let's say a Scrapbooking store. You might be selling the paper and the scissors and the big album books. In the product model, or the info product model you would be selling "how to scrapbook" type products.

They are both great models, however in the 2nd model you are limiting your overhead and margins are much higher. If you sell a $30 eBook, most of that revenue goes straight to you, whereas when you are selling the scrapbook binders you would have hard costs of buying the product wholesale, warehousing it and then packing and shipping it.

Does that help?

05.10.11

This is a very helpful breakdown, thanks for your response. I'm imaging a few hybrids then, for example selling a custom made tote bag where you have to pay for the bag and maybe the screen printing but be able to charge for the overhead free design on top of it all. Is intellectual property properly packaged as an off-the-web product the best bet then?

05.10.11

@Greg I am very curious to see what the timeline is to achieve the New Rich and to build an online empire. I am a professional Internet Marketing working towards this goal - and, unless you are a web developer, I can tell you it is A LOT OF WORK.

For example, I am pretty clear on all the steps I need to do to create an info product, pre-launch and launch it. Except, with a full time day job, there aren't enough physical hours in the day to get it all done. What would me 1 week to turn around full time takes me a month. My state of mind is chronic sleep deprivation.

Whenever I see an Internet guru selling their launch a successful online biz product I am always very curious about the realistic timeline, especially for people who don't know Internet Marketing, Social Media, SEO, Web Development, Conversion Optimization, PPC, List Building, etc. Looking forward to it Greg.

05.10.11

@Lorna Li - you brought up some great points here. And I agree, that this doesn't happen overnight. For me it took over 2 years before it became job replacing. For others it happens much quicker. But during those 2 years I had some amazing wins and even paid for some nice vacations because of what I was doing on my free time.

What I think I see is holding you back is thinking that you need to know all those skills you listed. The truth is that you don't. You need to create something people want, get in front of that audience and allow them to buy into you.

The techie stuff can either be outsourced or created with plug-n-play Wordpress Themes these days.

My suggestion and the core content of the webinar is going to be creating that time to do the things that make this possible. Get rid of the road blocks and the tasks that are not contributing to you breaking free. It will be a fun night and I look forward to helping you out and doing whatever I can to help you get to where you want to be.

05.10.11

Thanks for the advice! My passion is yoga, so I guess I've been following your provide value and then monetize with affiliate products strategy with my website on yoga dvds. 2 years is a long time to wait to build up income, though!

05.10.11

@Emily R - that is a great niche, with plenty of room to grow and expand.

2 years is a long time. I went from different business model to different business model and had a cushy job. But the reality is that creating an amazing product and finding an audience is all that it takes. If you truly love yoga, go ahead and start finding ways to add value to the yoga world. Interview the top trainers, film some sessions at a local gym or find something that creates intrigue in the marketplace. As soon as you find that, its game over.

For me, it was going back to my passion in the music industry. As soon as I ditched the hammocks and bird feeders the success came really quickly, because I brought value and experience.

05.10.11

@Greg Ya - everyone I know who has income generating sites said it took them 1-2 years to get their site to that level.

Actually I know all those skills, so it's not so much needing to know these skills that are holding me back, it's the speed of implementation.

For example, I am currently redesigning 2 of my websites for ad and conversion optimization. This requires research (plugins, strategies, tactics), project specifications, wireframes, finding and hiring a web developer. If I knew how to code myself, it would be done, like, now.

The product creation thing can be tricky - it's a chicken or egg scenario. How do you know what people want unless you've developed an audience to run surveys against to find out? Or do you spend a lot of time creating a product and launching it, only to discover the market doesn't want it. You could through up a squeeze page and drive PPC traffic to it to see if there's demand and what KWs convert, but then there's the gotta know PPC factor.

I disagree with you on the techie stuff outsourcing, and free, low cost premium WP themes, having launched 15 blogs over the past 2 years.

1) Good code vs bad code. Finding a good developer that writes clean code AND doesn't leave you with a half baked job is a challenge . I have been through 6 Wordpress developers.

Bad code will cost you more - in impacting site load times, impacting SEO, and the fact that if you need to make additional changes to your site, a new developer often has a hard time working with former bad code and will often recommend rebuilding the site from scratch.

My takeaway from these experiences - get your sites on Genesis framework.

2) Free and premium themes are often buggy. Each WP update causes themes and plugins to break. Even if you purchase a supported WP theme, if you ever customize the theme, say you like the design but want to optimize your theme's conversion potential by hard coding ad zones and opt-in boxes to the theme without using more site load time slowing plugins, you have essentially FORKED the theme and will no longer benefit from the theme developers updates to accommodate WP core updates.

If you are building throw away sites, or low qual affiliate / adsense sites in the masses, it may not matter if your site is ugly or buggy, as long as it monetizes. But then the challenge with these sites, you need to drive traffic to them, or create a wide long tail network of sites which means mass producing sites.

If you are building a brand, it will behoove you to build a quality site from the get go. Bear in mind,you get what you pay for. Pay peanuts, get monkeys.

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