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Side hustles (a term I first heard from Pam Slim of Escape from Cubicle Nation) are all the rage these days. A side hustle is anything you are doing outside of your full-time job (you know...the one that pays the bills), and often involves an entrepreneurial enterprise of some sort -- something you’re building on your own for personal satisfaction and for profit.
As Pam says, “Everybody needs a side hustle.”
Side hustles are great for the following reasons:
1. They allow you to experiment with business ideas without the pressure of trying to make your full income from them right away.
2. They are great for self-expression and self-identity -- you get to build a business (or a blog) around something you are passionate about; you get to be your own boss and set your own strategy.
3. They create a parallel career track that you could leap over to at some point -- or if you were to lose your “day job” -- you would already have a bank of skills and experiences that could either create a new income stream or help you land your next gig.
However, side hustles are not for the faint of heart:
1. You essentially have two jobs.
2. Work/life balance becomes even more challenging -- nights and weekends are easily consumed by one of the two.
3. You risk giving each scattered focus, which could result in a sub-par position on both if you don’t correct course.
A little bit about me:
I’ve been managing side hustles -- gigs in addition to my full-time jobs -- for over six years. When I was working at a start-up company after college, I started doing web development tutoring on the side (which was a great way for me to grow my skills, earn extra spending money, and learn how to find and work with clients). Then in 2007, I started a blog (Life After College) while working full-time at Google in Training & Development. In 2008, I started the process of writing a book and training to become a life coach.
By the time I got the book deal in 2010, my side hustle (author, blogger, coach, speaker and yoga teacher extraordinaire) had become a full time job in itself. Paired with the intense, fast-paced environment of managing global programs through my work at Google (I am a Career Development Program Manager though currently on a 3-month sabbatical) -- it has been all I could do to maintain my sanity these last three years!
With that, I share some tips with you to help you keep your marbles together during the exciting pursuit of what you love (be sure to also tune into our live webinar and Network Roulette event on Tuesday, March 29!):
6 Ways to Manage a Side Hustle Without Going Insane
1. Draw clear boundaries and create routine. Draw clear boundaries for when you will work on your side hustle. Nights and weekends? Just weekends? No weekends? I chose nights and Sunday afternoons for mine (at least until things got really ramped up with the book, when I found myself working through most weekends). Drawing boundaries will help you stay focused and stay sane -- you will never get everything done, but you will at least know what your “big push” windows are.
2. Be transparent with your employer. I realize not everyone feels that they can share what they work on outside of the office with their manager -- but to the extent that you can, this may actually help him or her support you and give you projects related to your area/s of interest. In my case, it helped tremendously to share what I was doing. Because I’ve kept Google in the loop, they felt comfortable letting me take a 3.5-month unpaid leave of absence to promote the book.
3. Set goals for your side hustle. What are you trying to build? How much extra income are you trying to generate? With limited time to work on your pet project, you will need to be laser focused on what you’re trying accomplish and by when.
4. For bloggers -- assume everything you write will be read by your boss and every co-worker. Does it still pass the “publishable” test? I’m not trying to censor you, but there is a level of discretion required when writing outside of your day job. I can’t tell you how many co-workers of mine reference my blog posts when they run into me -- many of whom I had never met in person prior to our interaction.
5. Stay committed to your social life and be clear about your mission with friends and family. I have made the mistake (far too many times) of letting my two jobs suck up every second of my spare time (partly because I am so motivated to make my side hustle successful). So don’t forget to get out of the house every now and then! Do what you can to enroll friends and family in what you’re doing too -- it’s likely that you will see them less as you ramp up your side hustle -- at least for a period of time. If they know what your greater mission is, they will hopefully understand the times you have to to buckle-down and provide support in the process (though don’t get discouraged if they don’t -- not everyone will see your vision right away).
6. Unplug, recharge, and TAKE A VACATION. No matter how energized you are by what you are doing outside of your full-time, everyone needs a break...or you’ll soon be headed for a break-DOWN. Take it from a girl who has had several hair-pulling hot mess moments over the last few years -- vacations (in which you totally unplug from both jobs) are critical to maintaining your sanity while you juggle. I recently took a week off for SXSW and a spontaneous road-trip detour to Las Vegas -- even though I fell far behind during a critical time for the book launch, the relationships I built and memories I created were unforgettable. No side hustle is worth depriving yourself completely of life’s best moments. After all, isn’t creating MORE of that why we’re doing it in the first place?
Side hustles are a lot of work, but they can also be incredibly rewarding. It’s an amazing feeling to build something of your own and watch it grow. For those of you already hustlin’ -- what did I miss? How do you maintain your sanity while growing your business while working a full-time job?
Want to learn more? Join us for a LIVE 30-minute webinar and Network Roulette on Tuesday, March 29 (with a chance to win a copy of Life After College)!
About Jenny: Jenny Blake has worked at Google for five years, and is currently a Career Development Program Manager and internal coach. Her side hustle is a labor of love -- she is the author of Life After College: The Complete Guide to Getting What You Want (Running Press, 2011), a life coach, yoga teacher, and blogger at LifeAfterCollege.org, where she provides simple, practical tips about life, work, money, happiness and personal growth.
Jenny is obsessed with cupcakes, coffee and personal development books, and she credits Brazen Careerist for introducing her to the coolest bloggers and young professionals on the planet. Read more about the book on her book website, organize your life with one of her infamous templates or follow her on Twitter @jenny_blake.
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.
@Priya - Thanks! I appreciate you stopping by.
@JenG - Thanks Jen! I think it's something our generation is really getting good at -- and I totally agree that it's one of the best ways to grow in head and heart :)
@Damon - Yes! I try to provide perspective and another voice that you don't HAVE to quit your job to pursue your passion full-time. Many people will, and that is great, but we all have our own threshold and readiness state. Until then, building something on the side can be a huge benefit regardless!
That's a good affirmation. I have an all-consuming day job, a blog (www.40licious.org) and I'm in the process of adopting a child. Something will have to give eventually. But good to hear this from you. Thanks.
Jenny, from one side hustler to another - this is such a great article!!
I find some weeks when my job is demanding a lot and my side gigs are too, I can just totally burn out! So I try to take "days off." For me that includes JUST going to work, but then coming home and not turning on the computer and working out, seeing friends, catching up on phone calls etc. It doesn't happen too often, but when it does, it can really help me power through the rest of the week.
My question is, do you think side hustles are sustainable? Damon mentioned that a lot of people who write about this discuss side hustles as a means to an end. That seems to be the case to me... what do people think?
Adding a child or children to the mix of job & side hustle complicates life exponentially. "Me" time becomes elusive or nonexistent and it's easy to feel pulled in numerous directions. Would love to hear ideas from fellow side-hustlers who are long past the post-college years and are attempting the hustle with kids, as I am.
I really enjoyed reading this article - it was full of great advice on actually maintaining balance and not about (as Damon said) giving one or the other up.
I'm fresh out of University and this sort of information is very useful for individuals who, like me, might be in a job that pays the bills and managing our dream career on the side.
Thanks!
Hi, Jenny! I'm so committed to the concept of the 'side hustle' and how it can enhance lives that I now teach others how to do it!
My side hustles have varied over the past eight years, but have included voice-over work, non-fiction book proofreading, and copywriting. They have all fed different parts of my entrepreneurial soul. Now, I've just begun a side hustle, Vocation Inspiration, devoted to helping others find the right side hustle of their own.
In my philosophy, while side hustles can last for as long as you want them to, I do see them as a means to an end, as Jaclyn mentioned above. I see them as either a "dabbling" venture, where you spend 10, maybe 20 hours a month of your free time, or a "ramping up to escaping the cubicle" venture, where it might take up more like every evening and half your weekends (as you'd described in your post).
Historically, I have preferred the "dabbling" approach, because it allowed me to use different personality characteristics and strengths, while ensuring I don't burn out. I'm now in full-on "ramping up" mode--I want to make this 'side hustle' of career coaching side into my full-time vocation.
Great tips to live by--thanks for posting!
All excellent recommendations Jenny.
I see so many people make the mistakes of #4 and possibly ruin their personal image for years. I would recommend always getting an uninterested party to be your editor and read the blog before posting. It's very humbling when your article is being taken apart by someone who is not vested. They represent the strangers out there who happen on your blog. It's a great feedback tool.
#5 spending life outside of blogging is very critical. There's an entire world of people out there not in blogging or social media. Life is very short.
@Andrea.
To juggle family with everything you do requires practice in saying no. It means accepting emotionally that we can't do everything and do them perfectly.
It was not an easy mindset for me to arrive at and took me years of mistakes to achieve. You will hear hate comments from your family because you say no. You will feel like a failure because you didn't meet an arbitrary standard of success imposed by society.
Here are 2 questions that I asked to help me find the way.
1) What is important to me? Build a memory with my family or trying to squeeze in one more mindless activity on my list of to dos.
2) Will the world end if I don't get it done right now or never?
This is important in helping you find me time as Jennifer suggest in #6. After all, if you collapse, where will your family be?
Just remember, you're not a failure even if you didn't make a big splash in the eyes of society.
Side hustle is my life; I just never had a label to ascribe to it until now. I get to have my cake and eat it too - a high salary and benefits from my full time job and the opportunity to realize a dream from my side hustle. Did I mention I'm married with two children? I don't have any free time, but my creative energy sustains me. I'd love to connect with more people like me. Which is kind of why I'm here.
OMG - I have 2 side hustles, and work has completely taken over my life. An important thing to note is that having a successful side hustle can be a lot of work, and to bring it to success without piecemeal hours will delay your time to market.
Expect things that would ordinarily take 1 week to turn around full time, will stretch out to a month.
I think in this day and age, side hustles are essential in order to build up your personal brand and stay competitive. It's the best way to prevent cube complacency, and the best insurance against job loss.
While side hustles may have become "trendy" (and I do think it's a great trend), and I think you have awesome recommendations here for "new" entrepreneuers or "new" people who are engaging in the 'side hustle' business, I don't necessarily agree with 2 of your recommendations and here is why:
First, anyone who is a true entrepreneuer vs. what has now been coined as a 'cool' entrepreneuer can tell you that there is no such thing as work / life balance. Thus, work / life balance is not what you strive for - you strive to be fulfilled. period. And many times that involves not having the overused / stereotype of "balance" that people seem to speak of and wish for others. True entrepreneuers love what they do so much that work is their "hobby" as well as something that may bring in money. Would you tell a professional football player during season to find balance? doubtful.
And going on a vacation...huh? Not when launching a company. Not me. And not anyone I've ever known whose in 'start up' phase - which can last for 2-3 years at times.
As you stated, side hustles are 'all the rage' and I think your post is dead on about 'side hustles'. But I also think there is a certain personality type that enjoys the side hustle so much (usually more than their day job), that there are no boundaries; you just GO until the side hustle becomes your FT job...and perhaps there in lies the difference in a "Mark Zuckerberg" and someone who has had teh same side hustle for years without ever converting it.
Check out Gary V. He's a great example
@Jamie I completely agree with you. I think a core question is, what is the revenue model of your your side hustle? Is it dollars for hours? If so, at what point will you generate enough dollars per hour to replace your day job, and would it even be possible. For example, rarely do life coaches ever coach people at $150/hr 9-5 5 days a week ongoing. If your dollars per hour side hustle doesn't generate enough revenue or provide enough stable income to quite your day job, then you will be doing the 2 job jig for a long time.
In my case, my side hustle is web monetization and info product marketing. The amount of work that has to be done is tremendous. If a project takes x hours a week to for someone full time complete, it takes me 4x the amount of time in cobbled together weekend and night time hours. And then you see all your competitors who have the benefit of full time hours beating you to market.
Most people who have side hustles do so for 3 reasons: 1) They don't get to do enough of what they live, if at all, at their day job 2) They don't enjoy their day job nearly enough as their side hustle 3) They are not earning enough in their day job and must have a second job to make ends meet.
I think its important to be clear why you have the side hustle. If its to earn extra beer / shopping money, that's one thing. If you are trying to replace your day job, you will relentlessly work nonstop til you achieve that goal. And at some point, you may simply need to take the plunge, in order to give your side hustle the time it deserves to blossom into a full time passion.
I am a high school basketball official and it is the best side hustle in the world. Reffing basketball is my pasion and it keeps me busy from my normal 730-4 gig.
However, I have even more opportunities that I can potentially dabble in, but my biggest problem with myself is taking action on the opportunities. Recently, I have met a bunch of friends/peers who are looking for very simple web solutions. I have a handful of potential customers, but I never manage my time and reach out to them. I am clueless when it comes to giving people prices and how the whole freelance relationship works.
The biggest thing is time, there aren't enough hours because I love sleeping at least 5 hours a night.
p.s. - I started yoga classes two months ago and it has been the best decision of my life!!!
I agree with you. A side hustle is a great way to shake things up, further your knowledge, and even help you perform better at your day job. When your day job and your side hustle are both a passion related to each other, they serve to compliment each other I find.
One of the best tips I have is to try to get your day job to give you a flexible schedule. If you have the flexibility to handle things when things need handling, both for your day job, and your side hustle, you can get much more done than if you are trying to cram all your hustle into your "off hours". Off hours have been just as good a time to work on my day job responsibilities as they have for the side hustle.
I currently have a couple of side hustles, and while at times they can feel like giant-time-sucks, it's the way some of us must go about keeping the security of our "day job" paycheck while trying to build-do-be more than our day job allows. Side hustles are also a great way to test out lots of ideas and see which end up being the ones we're most passionate about.
Totally agree also with #4. I recently found out several of my co-workers in a different part of the country started reading one of my blogs after coming across it in their personal lives. Thankfully, I've never brought any work or way-too-personal stuff to that blog, but it's going to stick in my mind forever when thinking about future blogs.
I love the idea of a "side hustle," but was not able to do it in my last job. If you work in government, earning income outside your full time position, especially if you have any say over policy, is often prohibited. Side businesses are generally considered a conflict of interest and subject to hefty fines. The NYC conflict of interest board wouldn't even let me teach a class at a local university.
In any case, I'm not here to whine! :) I left my job to open my own business because I felt stuck under the rules, though would have loved to ease into it as a side job first. My point is to make sure that anything you do that generates income does not jeopardize your full time job because of legal or contractual matters, including do-not-compete arrangements. If you're a job seeker, you should also think about this when looking at jobs and companies if you are aiming for multiple streams of income.
@laura @tracy So true. My company tracks everything you do on their work issued computers - any email, IM, websites you visit - so sneaking a few minutes here and there to deal with your side hustle on your work laptop, say to pay a vendor, etc, would be grounds for termination.
Now I schlep a mini PC to work, and connect to the internet using a mobile 4G device, since anyone using the company wireless will also be monitored.
It looks really weird and I get comments from people who walk past my cube, but it's the only way I can maintain privacy and not violate company regulations.
@Tracy Great point to bring up regarding compliance and protecting your job. I would recommend doing research about conflict of interest before you start a side hustle. Don't ever compromise on business ethics and put the side hustle idea before your main job.
People will find out because there is very little privacy in an industry and with the internet. You just think they don't know.
Like Tracy, I'm highly regulated. I have to disclose even if I spend any time helping a family member for no money. I expect next that my usage of air will be required to be measured and disclosed.
@Lorna, you might want to reconsider what you're doing at work because you are working on another business on your company's time even if you're using your own computer. If you have to sneak then it's a risk and someone may feel like reporting you eventually.
@Lorna, great point. Another thing to keep in mind is a lot of companies, especially in the creative industries, have clauses that your creations while employed are property of the company unless declared beforehand. I hated that at one of my early jobs. Very good to check these things out, lest you might do a lot of work that your day job ends up owning.
@Kim & @PAllen those 2 points are the 2 biggest problems I have with Corporate, which only fuels the relentless side hustle hustle.
People are leading increasingly complex lives with overlapping work life responsibilities. It's no longer an era where all you do is go to your 9 to 5, and after work, have dinner, sit on the couch, watch TV and go to sleep, with their job being their only source of income.
We are seeing an interesting juxtaposition between the boundaries of personal brand and company identity, a trend brought about by the Web 2.0 era. It's the era of You Inc, where people see themselves, not as employees, but as their own business entity, independent consultants hiring out knowledge, time and personal brand influence.
Often a person's very social influence and thought leadership is what makes them an appealing hire. Thought leadership and influence attract other side hustles. Paid speaking gigs, business coaching oppty's etc. Those individuals are not going to stop building their brand or serving their community.
It benefits companies to have influential people on their team. All my side hustle work has positively impacted my contribution - I bring on great partners, come up with creative ideas & solutions I never would have come up with just sitting in my cube.
I think companies that are innovative will adapt to this reality and recognize the additional value side hustling employees bring. If companies want to retain the best, they need to be accommodating of this complexity. Or lose them.
@Lorna,
To be fair to the corporation, quite a few of the times, it is the government who causes those restrictions. For example, anything I do on the side whether or not it has to do with my business and my company will be held against my company by the federal regulators.
If one of my employees went out and try to build a personal brand by offering free advice on the web. Someone who find the advice lacking can then file a complaint with the regulators that would go against my company's record even though I had nothing to do with or any control.
The latest ruling on considering activities with family members as something to be monitored was put on by FINRA (a regulator) not the corporation.
We expect additional restrictions and laws by the current government that will cause companies to crack down and cause even further on conflicts between the employees and the employers.
Employees are trying to establish personal brands amidst a flurry of government efforts to extract more income by fining and enforcing a host of conflicting regulations against corporations.
There are no clear answers for many companies. It's a case of damned if you and damned if you don't.
Rank and file employees don't see or know about many of these issues until they are in senior management. The choice sometimes is being strict or being fined millions of dollars.
I have one client who violate county regulations when they structure water usage according to state guidelines. If they structure to county guidelines then they violate the state's. The two laws are completely opposite. As a result, they have to choose and pay whichever is the lesser fine. Each restructure costs them millions.
@kim That's fascinating, thank you for sharing that with us. And don't get me started on government : P
I agree - damned if you do, damned if you don't. It's true, at the end of the day its about risk management and a balance between what's important to you, as well as what is important to the people you work for.
The SF Bay tech sector has a culture of side gig-ism, so it's more accepted, even encouraged, esp by the more forward-thinking leaders. If your managers recognize the value in terms of knowledge and creativity side consulting brings, positive exposure to the company that public speaking attracts, they will support you rather than lose you, especially if your side gig is directly related to your profession.
However, I've seen this over and over again - when employees provide great value, exceptions are made, forgiveness is asked, rather than permission sought. The moral of the story - never cease finding a way to provide terrific value, then, no one will be looking for a reason to let you go.
thanks a lot!
i love my job
great artickle i really like my job better now.
www.reda-ader.blogspot.com
I agree with every point you made here, Jenny. As you know, I have a number of side hustles--I actually can't imagine life without 'em.
The biggest challenge, for a lot of young people, is finding the balance and determining how much personal investment of time is worth their while. I work 7 days a week and most evenings, and it's been challenging for me to explain that to friends and still maintain relationships. But I do designate "No Work Days" and take the occasional weekend off.
There's another group you'll need to draw boundaries with--clients or colleagues. Being transparent with your employer, if you have one, is helpful. But boundaries are up to you, the individual, and I find that this is the most challenging issue for many.
Finally, another consideration is, what will you do if the side hustle becomes your life's work? Are you prepared to leave other obligations you may have kept--front and center, or on the back burner--to purse it? Your commitments may change over time, and this can also be a struggle. I don't have the answers, but I do encourage others to seriously consider these stumbling blocks before they dig in. Otherwise, you can wind up drained--and without sufficient energy for any of your projects!
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A big thumbs up to you Jenny for this awesome post. I'm new to Brazen and your article is one of the first I have read along my new journey. I am inspired knowing more about side-hustling and that I was somewhat in that direction from the start (didn't know there was a term for it till now lol). I find it very important to set boundaries between the work/life/independent studies, and I feel this article has put things a bit more into perspective and help me focus my goals in a clearer way. Thank you and I look forward to reading more articles in the future!
Hello my name is Raymond. I really wanted to hear what you had to say on the 29th. I locked in my schedule and everything.
Unfortunately i could not attend the event. I had a pertinent school board budget meeting to attend in relation to my townships well being.
I really would like to discuss/hear your presentation you did pertaining to side hustles. I believe they are very important in this day and age of the ever changing economy.
Was your session recorded on Brazen? How can i access it? How can i see a recap?
Thank You for your time and effort to make yourself available.
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