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Posted On 01.26.11

The most important action that takes place when networking is never the first exchange. It's actually the follow-up exchange when you start putting your new contacts to good use.

It kills me that most people don't understand this. Mostly because it's the same people who are whining about how networking doesn't work. It does work. You're just not doing it right.

Do it NOW
I wasn't good at following up when I first started networking. Most of the time I waited too long to reach out to people and I learned quickly that procrastination is an opportunity killer.

I try to follow up within 24 hours after I initially meet a person who can help me. Wait days, weeks or longer and you run the risk of being forgotten. It's nothing personal. It's just that great networkers don't wait around. They're always looking forward, making new contacts who want to work together right now.

Quick Tip: On Brazen, follow up with people who you meet in groups or on Network Roulette right away. Become their fan (and tell them why). When they fan you back, start a dialogue through private messages.

Keep it simple!
Most people are willing to help you (especially the good people on Brazen) if you make it easy for them to do it. The #1 thing that makes it difficult to help another person is a long-drawn out email that doesn't even explain exactly what you need help with.

Set a goal to write no more than 6-8 sentences in any follow-up that you send. Always remember to be specific about what you need help with. Challenge yourself to stick to it and you'll see responses come back quicker than ever before.

Quick Tip: Use your Social Resume to practice writing 500 character mission statements about what kind of networking opportunities you are looking for. Cross-post your mission statements into relevant groups on the site. When you start to get responses from people, you'll know that you're on the right track.

Research & Show Interest
Before you follow up with a new contact, do a little more research to find out what you don't already know. There may be more (or less) opportunity than you actually thought. More importantly, showing interest in what your new contacts are doing will make them want to help you more.

Before I follow up with someone new, I always look online to find out what they're doing/saying and who they're talking to. Then I have something interesting about them to talk about when I follow up.

Quick Tip: On Brazen, the smartest networkers have taken the time to fill out their profile so they can drive new contacts to what they're doing online. Before you follow up, do your due diligence and scan their profile page for interesting tidbits and links. And if you haven't filled out your own profile, what are you waiting for?

Now that you're well on your way to being better at following up, view your Network Dashboard and follow up with someone you met on Network Roulette. If you haven't attended a Network Roulette event yet, RSVP for one of these upcoming events:

Share and Enjoy:

Comments

01.26.11

Great post Ryan. I would also suggesting keeping a notepad handy if you are doing the Networking Roulette. 3mins goes by so fast and it is easy to forget what you were talking about with a particular new contact.

Did you forget to follow up in a timely manner? If you recall what you chatted about send them a quick note to remind them and work from there. Holidays serve as great reasons (if you needed one) to reconnect. You are human, things will slip, be a little forgiving...with yourself. Happy Networking.

Your Ambassador,
Bruny

01.26.11

Dude, I miss you. As always, great post and often overlooked. We need to catch up soon and chat!

01.26.11

Great post, and absolutely true. One of the biggest challenges that I have faced when networking comes after that first follow up. While it is true that following up quickly is the most important thing you can do after meeting someone, what is nearly as important is both keeping in touch and reaching out at the right time.

I work in global manufacturing, and in many of the countries that I do business in, relationships are the most important aspect of a business deal, far beyond price or service level agreement. With this in mind, I work hard to find interfaces with the people that I meet. The challenge is knowing when and where it is most appropriate to re-connect with people that I have met. I may meet someone in San Diego at a networking event, but it turns out we both do business in China. What this means for me is that I need to reach out to this person when I schedule a trip to China; it may turn out that we are both there at the same time (this has happened quite a few times) or that there is something I can do for them while I am there (leading to more business for me).

Over the past year or so, I have turned to CRM solutions to help me manage my connections. I know it sounds sterile to some to treat people that I may meet at a networking event as "leads" but having a CRM system that enables me to filter by tags (for instance, finding all of the people that I have met that I have tagged with "China" and "Electronics") means that I will reach out to the right people at the right time. I personally use Highrise from 37 signals, first and foremost because it's free for up to 250 contacts, and second because it has an iPhone app that I can use to enter and tag people soon after I meet them. (In all fairness, Salesforce.com offers a great "contact manager" version as well, for $5 per month)

Networking success depends upon fast and accurate information capture; 2 days after I have met someone I will have lost the context of why I asked that person for their card. If I can make some notes or add tags as soon as we meet, we both benefit from the relationship.

01.26.11

Note taking is important. A friend of mine recently reconnected with a business owner that he met at a tech conference and he was blown away when the contact remembered important details about a conversation they had nearly a year ago. My friend now works for this person's company. Not solely because of the business owner's attention to detail, but it certainly didn't hurt.

01.26.11

Great post Ryan! I'm one of those people who follow-up with people I meet at events within 24 hours, but what amazes me is the fact that most people I send a quick "nice to meet you email" don't take the time to respond back.

My email is very short and to the point, where I met them at, what we had in common and maybe a compliment on something they said/wore/did. I always ask if they could share more about what they do...just to get a conversation started, but most of the time I don't get a response. That always seems to surprise me.

01.26.11

Very timely. I just got back from a conference with a few good contacts and was wondering when I should reach out to them to follow up our conversations at the event. Apparently, the when is tonight!

@Lahesha, I struggle with this all the time. I'd say 90% of the name in my email address book have never sent a response.

01.27.11

Good post but you just jump over the hardest part of networking: how to find people who can help you. It's only too easy to build a big network of people you can help.

01.27.11

@Lahesha: Maybe try being more straightforward about what you want from the person and how you think that you can help them in return. Compliments are great, showing interest is important too, but the most important thing is that your follow ups clearly show why you're a valuable person to follow up with.

@Blay: I've actually discovered that more people on Brazen Careerist have trouble with the follow-up process than they do with finding people.

01.27.11

I agree with timely followup. Otherwise the initial interaction is akin to a one night stand!

Another important thing that really builds up a strong network is:
Don't think about what the other person can do for you, but also what you can do for them. For example, what other people in your network could they have a interesting interaction with? Strong networkers connect OTHER people, not just themselves. Often times there is more value in who you know that what you know!

01.27.11

@Heidi: I couldn't agree with you more!

01.27.11

Thanks for taking the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you gain knowledge, would you mind updating your blog with extra information? It is extremely helpful for me.
dukan diet

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