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You know that “you have to be in the make money online niche in order to make money online” stereotype? While some stereotypes are true, this one is total crapola.
During my personal blog training sessions, I get to talk with bloggers in a variety of niches. But by far, the most popular niche that people come to me with is the make money online one. And I’d say the majority of the people I talk to are learning the basics of Internet marketing and how to apply those principles to their blogs in order to rake in the dough. I think it has to do with the monkey-see, monkey-do mentality. We see people teaching us and giving us examples using the make money online market, so to make it easier on ourselves we just stick with this market (even if we know nothing about it).
If the opportunity presents itself during the session, I’ll ask people what their hobbies are and what they’re passionate about. Then I’ll explain to them how they can take this Internet marketing knowledge they’re acquiring and apply it to other markets, markets that they’re passionate about and markets where no one knows what they know.
The reactions are sometimes mixed. Some people just want to stay in this market. Others respond like I had just told them the secret to eternal life.
“Really? This would work in that market? I hadn’t ever thought of that. Wow.”
I even had a moment of excitement today as I was researching a market I’m about to get into. I’m looking at blogs in the market – and 95% of people know nothing about Internet marketing and how applying basic techniques (like list-building, and selling your own products) could catapult them into higher earnings.
So if you know a little something about Internet marketing and the like, get the hell out of the make money online niche and jump into another niche you’re passionate about and start monetizing there. You could kill it. You know the secrets and how to apply them while most other people in your market probably don’t. There are huge opportunities for monetization out there.
Is there still money to be made in the make money online market? Absolutely. New people pop up and do it every day. I was pretty late to the party, having gotten involved in it in 2009, but I do well in this market because I carved a new little path.
But I’ll tell you a secret. My long-term business plans don’t include this market. Because I know, with my knowledge and expertise, I could totally kill it elsewhere with little real competition.
So what about you? If you have projects in the make money online market, do you have projects outside of the make money online market too? If so, how do the markets compare?
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Comments
05.28.10
I'm writing a post about this as well.
I think it's unfortunate how people think the only way to make money online, is to teach people how to make money online. It's just one big stupid circle and no value is make. Unless, people start applying those internet marketing principles to their passions to make money online, which is what you are advocating. I love it.
05.31.10
I totally agree with this. I get so tired of the people who talk about making money online but actually don't do it themselves. They may pretend that they make money online, but they aren't really fooling anyone.
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