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Twitter is an excellent way to promote content you find useful or interesting, along with promoting the site you found the content on. While I frequently see people use the Twitter handle of the website of the content their promoting, I rarely see any mention of the particular writer.
While this is a near non-issue on blog with one writer, many blogs and websites have more than one, such as Freelance Switch, Freelance Folder, or WebWorkerDaily, or have frequent guest posters such as on ProBlogger or Copyblogger.
However, rarely in Twitter, do you see this acknowledged. Many of these writers, whether they are paid for the content or not, offer other services (some offer extensive writing services, some might also be designers or consultants, etc) or they might have their own side projects such as an ebook or extensive personal blog.
You can easily help promote them by glancing at the bio at the end of the post. Usually they have a Twitter handle listed, and if not, you can usually easily find it with a few clicks on their site.
Do these writers a favor-don’t just promote the site they wrote on-promote THEM.
Personally, I like to add their name and then the site, such as when Laura Spencer has a great post on Freelance Folder, I’ll tweet something like “10 Terrific #Apps to Help You Keep Track of Your Time: http://ow.ly/1IR9r by @TXWriter on@FreelanceFolder” It acknowledges and promotes, both the writer AND the site.
Why should you do this?
Well, for one thing, it’s nice. And not to get all mom on you, but it is the right thing to do. But, an important benefit, is it allows for increased communication, and isn’t that was Twitter is all about?
For example, I’ve tweeted individual writers countless time. Granted, some don’t say anything, but most will thank you for the ReTweet. This can open up direct communication with a writer’s whose content you really enjoy. After a few RT’s, I’ve had interesting Twitter conversations with writer’s, gotten to know them on a bit more personal level, and some even became clients.
It’s a great experience for anyone, but as a freelancer, it’s even more important.
It gives me people to talk to, even briefly throughout the day. That little 5 minute conversation can lead to me feeling at least someone in contact with civilization as I work from my house. It also gives me a chance to discuss field related topics, that to be blunt, most of my friends have a limit on listening to me drone on about. It’s a nice change of pace to talk with someone who has similar interests. In addition to that, some of these writer’s have offered me tips (since I’m relatively new to freelancing-always welcome) and some have returned the favor by promoting me.
Promoting the individual writer on Twitter is a small thing that can lead to huge rewards and is definitely worth the extra 2 minutes to track down their handle.
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