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Just this past Thursday, April 29th, Edison Research released a report on Twitter usage by Americans as part of their Edison Research/Arbitron Internet and Multimedia Study. As you can imagine, the report covered quite a lot of information. There are some major statistics I want to highlight for you.
- Twitter usage in America stands at approx. 17million users (7% of Americans)
- In 2008 5% of Americans had heard of Twitter. That percentage has increased to 87% of Americans in 2010. (Note: this means that more Americans are aware of Twitter than have access to the Internet) This also means that Twitter shares the same awareness as Facebook.
- 41% of Americans are using Facebook.
- Location based services are a bit different. To date, 93% of Americans have never heard of, much less used, location based services such as Gowalla or Foursquare.
- Ethnically, African Americans are 3 times more likely to use Twitter than other social networking sites.
- Social Media is not youth-focused anymore. Usage by those age 65+ has shown 300% growth year over year. For ages 55-64 growth has been 200%, year over year.
- The percentage of Americans who currently have some form of social networking profile is now up to 48%.
- 85% of Twitter users access Twitter from 2 or more locations.
- 63% of Twitter users access Twitter from a mobile phone.
- 4 out of 5 Americans would give up TV to keep Internet.
The full webinar can be viewed below. Tom Webster, who ran us through the webinar, can be found on Twitter as Webby2001.
Edison is known best for being a trusted and accurate source in polling during election periods. I have no affiliation to Edison.
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Comments
05.04.10
Great post! I guess it's time I started twittering - after all, it's as common place as Facebook now.
05.04.10
I think you've got the right idea! In my mind it's a must if you are trying to market yourself or your company. It is becoming an expectation for you to be on Twitter if you are a business; and as an individual it's a fantastic way to display your character and interests to the public, clients, or potential employers. Thanks for the compliment. :)
05.04.10
It's really interesting to see the trend: how Facebook was once unknown and now Twitter is finally catching up.
I always wondered what was next- and I have a feeling it's Foursquare.
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