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Brazen careerist
Where ambitious young professionals connect and grow
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This week, I heard about the launch of a new social network for The Brazen Careerist. Penelope Trunks started the Brazen Careerist as a blog and it has quickly grown into its own destination for Gen Y job seekers and others who are looking for career management advice and a place to network.
The new site is a great place to build your "social resume" (more on that to come) and hook up to various networks (think LInkedIn Groups or Facebook Pages) to discuss issues of relevance to work. The network has a steep climb ahead of it if its ever to compete with LinkedIn or Facebook, but I don't think that's its goal to be honest. They did make it dead simple to sign up for (it uses Facebook Connect) and I was up and using it in about ten minutes.
After having a few days to think about it, however, it made me realize that its real value is the direct, live conversations resulting precisely because it is a new, small, yet growing community. The site has been built in a friendly enough way that it attracts the Facebook crowd and uses a similar information architecture. Usability is definitely something they thought about. The site is a touch on the slow side, but I expect that's something that they will fix soon. But the navigation and interaction is promoted by its design.
Not another social network please!
Yes, I know what you're thinking. You already have too many social networks and keeping up with another tiny one hardly seems to be worth the effort.
As a job seeker, what can a new, relatively small network like this do for you? Well, think about the demographic. They have managed to attract a crowd of users who are for the most part savvy about social networks, career-minded, and early adopters. They haven't yet been swamped by hordes of users. They are currently sitting at somewhere around 45,000 unique monthly visitors according to Compete.com. If you look at that in comparison to about 15 million monthly unique visitors to LinkedIn.com and you can see that this is a much smaller pool.
Want to stand out and get noticed faster? Looking to promote your blog? Seeking advice from a group of dedicated peers and employers who adopt new technologies early? Sites like Brazen Careerist are a good bet for managing your own personal brand and being seen. Plus, from an image perspective, Brazen Careerist oozes a younger, more design-conscious demographic. Whether you are a Gen Y / millennial or not, you want to be here if you care about visibility. LinkedIn will remain the de facto spot where you create your virtual resume, but it's a stuffy older brother by comparison to Brazen Careerist.
It's worth checking out.
I'd love to hear your experiences about using Brazen Careerist or other new social networks. Like them? Hate them? Sound off! Also, if you enjoyed this article, please consider subscribing to my feed and becoming a regular reader.
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