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Posted On 03.15.10

I am so guilty of not doing this, it is not even slightly amusing, which is the whole reason I'm writing about it. If I give advice and insight, I am then forced to not be a hypocrite and actually practice what I preach, right? Right. Gen Y-ers usually, if they're anything like me, have their hands in a dozen projects at once. We're always on the go, always trying to connect with others, and always thinking about a next step. But do we ever really double back and do the follow up, or do it well?

There is so much out there discussing the initial how-to's, networking tips, doing better searches, writing better resumes, gaining people's attention - but then what? Well, hopefully you grab the interview, impress the client, or gain the mentor. Whatever your goal is - once you've gotten past the attention stage, what do you do?

You Follow Up.

I am so surprised that this is rarely talked about, because in my opinion, it is most commonly everyone's true weakness, and so darn important. Think about it... you participate in a weekly chat on Twitter - you don't have any real goal other than just discussing and "meeting" some other really cool people in twitterland. The chats are usually only an hour long, they have a number of pointed questions/topics, and hundreds of people.

If you have a couple of engaging side conversations, you might decide to start following said people. But what happens after that first hour? Do a few days later go by and you haven't said a word to your previous twitter friend? That's when you should follow up. Strengthen those bonds, keep the conversation going.

A few tips I can think of (and goals I myself want to try and reach):

-Add the people that were interesting & relevant.

-Follow up on a conversation maybe 1 or 2 days later. "Hey, I've been
thinking about what you said..." or "So I tried your advice, it was great!"
something.

-Give that person a #FollowFriday shout out. Give them props.

-Reconnect with them the following week during the same chat (assuming
they're there). Consistency is everything.

-Add them on LinkedIn

The same goes for projects, mentors, work, anything. In my case, I'm a recruiter and I have so many amazing candidates, but very few jobs to fill. Recently I have been attempting to find new clients & business for my firm, so I've created a list and have been reaching out to people. A week later I must remember to call back, keep the conversation going, otherwise it was just a cold call, and I have then taken away some of my firm's credibility. On my database, I mark down dates, conversation tips, and reminders of when to double back and check in. If I get in touch with people, I offer to send our materials to them in case they ever need us in the future, and make a note to call back in a couple of months.

Relationship Building takes time, and lots of following up - keeping on top of things.

That statement holds true especially for networking. If you meet a great person who took the time to talk with you, share a few tips, make sure to follow up! Send a warm email occasionally to check in. If you think of a few questions group them together and send it out with a "Hey, I got thinking about these... could you share some light on it when you have a moment? No rush, thanks" etc etc.

There are dozens of situations like this... can anyone tell me of a time that they followed up and landed the job/gained an amazing mentor/had success with a project solely because they took action and followed up? Would love to share some success stories...

Share and Enjoy:

Comments

03.17.10

Jenn,

The art of following up is as relevant today as it was 30 years ago. People do business with people (no matter what the industry), and relationships are key to successful long-term business or careers.

My employer out of college later told me the only reason he gave me a job in the beginning was because I was persistent. I followed up with him every 2 weeks for a few months. He gave me the job, and I eventually became one of his top people.

I have my own business today, and no marketing strategy is as effective as just keeping in touch - whether in person, snail-mail, phone or electronic media. (You'd be surprised how many people appreciate a good old-fashioned hand-written thoughtful card.)

It takes a system of some sort to keep track, but once it's set up it takes on a very productive life of its own.

03.17.10

Thanks Cheryl! That's a great story. It definitely is so important to be persistent without being pushy. I got my job right out of college because I followed up exactly when I said I would, and the company was actually looking for that one trait. It's very easy to forget to do it though...

04.29.10

This is great advice that everyone, especially if you are networking. It's always important to follow up and not only keep people updated, but also stay at top of mind for them.

With face-to-face networking it is extremely important to stay connected long-term and this begins with the initial follow up. http://www.learn.colostate.edu/blog/entry.dot?id=206380

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