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This 4 minute video from Tom Peters holds one of the greatest quotes of all time:
In the long run, the A students work for the B students. The C students run the businesses. And the D students get the buildings named after them.
~ Tom Peters: Educate for a Creative Society
What do you think? Let me know!
Most people think that there are two kinds of people. Those who want to do well within the system (the 4.0s), and those who don't give a *** about the system (the "creative" ones).
I like to think that I fit in the third category: those who simply want to be the best at everything. I strive for the 4.0. I don't have one (damn speech class), but I strive for it, only because it doesn't seem right not to seek the highest possible, whatever it takes. On the other hand, I spend too much time screwing around--I wouldn't have found brazen if I hadn't been screwing around. I have side projects and organizations, etc that I pay attention to. It takes some amount of sacrifice obviously, but to each his own I guess.
Bottom line: I wouldn't recommend NOT trying to get a 4.0 just because Tom Peters says they shouldn't be hired. At the same time, recognize that the 4.0 doesn't mean much on its own.
I love this video!
This "Ford model of education" that Tom Peters is so evident among many large companies; I think this is a main reason why creative types are more drawn to startups--they're among the few types of companies where "coloring outside the lines" is actively encouraged rather than seen as subversive.
I understand the point being made, but the punchline is problematic. The problem is that we have an education system that evaluates based on a set of criteria that cannot account for the range of talent, creativity, and innovation people are capable of. Simply suggesting not hiring A students -- even as point-making hyperbole -- merely reinforces the validity of the criteria even as it presumes to subvert it.
Rather than putting forth the suggestion that the system is problematic, it places all the burden upon those who have managed to succeed in it, which includes not only people who "color within the lines" but people who have had the privilege of having innovative educations, people who were smart enough to game the system, people smart enough to color within the lines quickly and pursue their own creative and intellectual interests later.
By simply picking another value on the same scale that still seeks to quantify things that are ultimately unquantifiable continues to suggest that there's only "one way" to be smart, and frankly that's a little, well, uncreative.
Agreed with Xiaochang. You can't knock one criterion for another and assume the issue will be different, although I appreciate the point.
Bear in mind I speak as a former straight-A student who, while outperforming many classmates academically, was constantly either irritating or endearing myself to teachers and authorities for my "creative" side. And who nearly didn't graduate from high school (in spite of a 4.11 GPA) because I skipped too many classes. You can imagine how advisers, teachers, and professors have felt about me over the years - a defiant overachiever? ;-)
But that's why I, too, love the dynamism and creativity of startup work - while also loving good, fundamental skill sets and traits in my colleagues and in myself, too.
Great points made by all including Tom Peters in the video. I think that academic achievement as a means of predicting future performance or gauging creativity is a very tough argument to make on either end of the spectrum. Assuming that simply because you have a 4.0+ will somehow translate into other forms of success is not supported by the research data. However, somehow showing signs of "creativity", however that is defined, at the cost of academic achievement is also no indicator of future success. There are so many variables to success that it is is simply not possible to accurately predict it. Variables such as "dumb luck" and timing are often overlooked when trying to analyze success factors.
I think that Tom Peters focuses perhaps a bit too much on creativity. Although I think creativity is critical and always has been, I think that social development is what is more typically gained at the cost of academic performance. You can easily have an 18 year old that is both a 4.0 student and extremely creative. However, adding the element of social maturity to the equation becomes more rare. Of course, if you happen to have all 3 things, you are probably going to do pretty well...at least in the immediate years following your graduation. How those skill hold up vis-a-vis the other unpredictable factors like "dumb luck" and timing is anyone's guess.
This is certainly the model Enterprise Rent-A-Car has always used: Hire "friendly jocks" who mix well with people and are eager to serve customers. They evaluate potential employees more on their attitudes and personalities, than on their grades. It's certainly worked for Enterprise... If you go to business school, I can almost guarantee that you'll read a case study on them!

Lindsay, I'm with you. Finished my masters with a 4.0 because it just wasn't that hard for me but almost dropped out of college the year before because I was bored.
Fabulous! This presenter manages to propagate two of my pet peeves by 1) undermining others' academic success and 2) using the education system as a scapegoat. I am very curious when the last time was that he sat in on a class in a public school.
I see his point and admit that there is probably some truth to it, but where is his factual evidence? He has no statistics, no scientific studies to back this up. Hmmm, come to think of it, learning how to form a solid argument is something we learn in school!
His argument has a high emotional charge. In fact, he is literally yelling at his audience the entire time. And he uses the mundane and unoriginal example of a boy coloring outside the lines to demonstrate his point. Isn't he supposed to be a proponent of creativity?
I certainly agree that academics is not the only determining factor in success, but advising employers to never hire a 4.0 student for that reason alone? Seriously? Who is his audience and what is this for?
I think the article is really talking about the correlation between GPA, creativity, and socialness when talking about life successes, well, certainly in business. While I have for a brief period of time gotten 4.0 GPA in high school and briefly in college, I gave up most of my fun social life in order to play by the game and get those achievements, even though they don't help me in life from what I find now. Interesting video though.
I think his point was that people who get 4.0's are masters at excelling under the set of rules set out for them by the school; and that if the perfect GPA is that student's single focus to the exclusion of everything else, he/she not only will likely miss out on other important elements of having a life, but that person will also be too concerned about following the established path to try anything new. Of course it's generalizing--I know several people with perfect GPAs who were also involved in half a dozen extracurriculars, were very outgoing socially, and started their own businesses according to their own rules. But if you look at some of the most successful entrepreneurs, very few fit the perfect-student-at-Ivy-League-School mold.
I think this is genius, and I'm so glad to hear somebody else espousing this philosophy. I've often felt like a round peg that somebody was trying to fit into a square hole when it comes to the way our education system works. I played the game when I was growing up, graduated with honors and such from high school. By the time I got to college, though, I started to realize the utter ridiculousness of various parts of the system, and it has eaten at me every day since.
I want to stand up and cheer every time I see those ads for Kaplan University... especially the one that begins with "I stand before you to apologize. The system has failed you, I have failed you. I have failed to help you share your talent with the world and the world needs talent more than ever. Yet, it’s being wasted every day by an educational system steeped in tradition and old ideas." Brilliant. I probably would have transferred if I weren't so close to graduation.
I agree whole-heartedly with the spirit of this message, and wish this guy could sit down with the administration at my own school for a few minutes. But then again, I've never been a fan of coloring inside the lines, especially when I've got a better picture in mind.
Response to Mehul Kar: I agree with your critique of the false dichotomy between fitting in with the system and being "creative." However, you argument makes its own assumption - that getting good grades is a true and legitimate reflection of "being the best" at something.
I've seen references (in places like the WSJ and in career counseling literature) to a few common phenomenon that test that premise. On the Big Five personality test, students with high grades have Scored high on Dominance and Affiliation. In other words, the people put effort into getting good grades seem to be those people who have are motivated to best their peers in competition and those people who are motivated by the shared standards of a group. The surprise result - people who scored significantly higher in Achievement than in Dominance or Affiliation tended to get lower grade point averages. When pressed, these students would give priority to, for example, a personal book project over the paper due next week in a required course.
As an employer, I probably do want people who are willing to drop their own goals to take up mine or the team's. The real gem of the employee, though, is the one whose passions line up with my organization's goals and who is singleminded in the drive for that passion.
The WSJ reported an interesting observation about the college transcripts of successful entrepreneurs: As in courses they like or that line up with some objective; low grades - even Fs - in courses that don't. In other words, the ability to prioritize and to simply let go of arbitrary standards.
A story from my own college experience: I was failing statistics due to a bad grade on the midterm. I had the option to re-do the class, but I felt that would be a waste of time. I hunkered down in the Coffee House the day before the final and pulled out a 98 percent, enough to get a D+. Twenty-five years later, I care not that I got a D+! I proved to myself that I could learn the material. I've since used it on jobs. Not in a million years would I trade back the experiences I chose instead for a letter on a piece of paper. (if I had known how easy it was to teach myself, I would have done that in the first place; hindsight is 20/20!)
A 4.0 average is at best one reflection of having mastered the material to a certain degree. Do good grades equate to "best" in any the social sense? I don't think so!
Where I remain stuck is how brainwashed we all are to put so much weight in ANY direction on grade point average.
While good grades certainly indicate that their possessor reaches a certain threshold of intelligence, that threshold is not extraordinarily high, nor does it hold true that people who don't get the grades aren't equally intelligent.
While not getting good grades may indicate "creative" types of screwing around, some people screw around and get good grades, too, while others fail to get good grades because they simply cannot master the material.
Getting good grades can mean a person is disciplined, a good self-manager, and responsible about setting goals and making the commitment to achieve them. Not getting a 4.0 can mean that a person is disciplined, a good self-manager, and responsible enough to have decided that the extra 80% effort for those 20% higher numbers on a sheet of paper was less important than volunteering, taking care of family, starting a business, or any of a number of valuable things.
While Peters may overstate the case, in my opinion, an employer for whom grade point average even makes a top 10 cut (except in the very limited circumstance where the course material applies directly to the job) in hiring criteria deserves an F in Decision Science 101. Unless of course the main trait desired is "willingness to comply."
Former teacher and education activist John Taylor Gatto writes that schools do one thing well: train people to accept absurd commands from people in authority. That 30- and 40-year-old people are still focused on boasting about or defending their record on this arbitrary, rough indicator of worth is supporting evidence for his viewpoint.
Barbara, getting a 4.0 out of a possible 4.0 indicates that you got the BEST possible score. Maybe that is not worth in anything in any social sense or even in any useful sense (in an extreme case), but it is still the BEST at SOMETHING.
The system is merely that grading system. It may not mean anything, but you can still be the best in it.
I don't think I made any assumptions. I only said that getting the best possible score is an achievement in itself. Not because it implies anything.
I rank getting a 4.0 about with being the BEST at pie-eating contests, growing the world's longest fingernails, etc. My point was that BEST, for me, has to be anchored to something intrinsically valuable. Grades simply are not. It's definitely not learning. One can learn and not get the grades or get the grades and retain nothing.
BEST at a largely arbitrary pursuit is still arbitrary, which is fine. As a proxy for "smart", "disciplined", "responsible", getting a 4.0 is not valid or legitimate. It's a power trip. Though I was not a 4.0 student, I am an "elite school" graduate, and I feel that the advantages I get for that are largely illegitimate, too.
I have been known to leave "Stanford" off my resume!
I like the argument and in the end it boils down to semantics (as it always does). But some people take pride in being the best at pie-eating contests and growing the world's longest fingernails. maybe it is intrinsically valuable for whoever can make that claim. Entirely besides the point.
I do agree that is not a proxy for any of the terms or qualities you mentioned. But then again, any word is never a perfect proxy for any other words. The perfect synonym does not exist. Two words wouldn't exist if they conveyed the same thing.
Had a 4.0 in college and it helped me tremendously in at least 2 ways. It got me into honors programs, where I interacted with some of the brightest studients on campus, and it put me in close contact with some of the most brilliant professors on the planet, and the people they knew all over the world.
One does not need to have good grades to interact with bright students and brilliant professors! Seriously, I went to Stanford and interacted with some top names in their field. They were available to students regardless of grade point average. In fact, I've emailed a few since college in the course of work or to interview them as sources. Again grades were irrelevant.
Semantics or no semantics - in order to get better than a 4.0, one must have a value that labels that as a good thing. Without that, the world's most brilliant individual simply isn't going to bother with or prioritize those parts of the process that serve no other purpose. Personally, "life is to short to jump through unnecessary hoops" doesn't strike me as a bad value to have. (Whether or not the 4.0 ARE necessary is a separate question.)
Not all of us can afford to go to Stanford or Ivy League schools. IT may be different in business or other disciplines, but in engineering, a 4.0 DOES count.
I mean, who goes to school with a passion for engineering, and not want to excel on stufff most people don't know as it is? If you were that brilliant a natural engineer, why did you even bother going to school in the first place? Just design and engineer something that changes the world before your 16th birthday.
Heck, I couldn't "afford" to go there either. I got both scholarships and loans.
I found that two of the things I was not willing to sacrifice for letters on a piece of paper were LEARNING and the LOVE of reading.
I'm not an engineer, so I can't speak for the IT types. But I can't tell you how many college graduates I meet who do not read anymore because of the desensitization exercise they put themselves through reading s*** they did not want to read in order to get better grades.
I read what I wanted to while in college - including many, many, many books not assigned - and did not read what I did not want to. My passion for reading began at age 3, before school came into the picture. I'm happy to say it remains intact.
The VA wouldn't cover Stanford's tuition and living expenses, so I was out of luck, because I couldn't get scholarships or loans at any price. So I had to "settle" for the state university.
Hey, an engineer who didn't read stuff they didn't WANT to read didn't have a chance to learn the stuff he needed to know. I didn't WANT to read about fluid mechanics, but it was important to learn, and a lot of stuff in fluid mechanics just isn't intuitive enough to learn through deductive reasoning. Most of the would-be engineers who skipped the reading, either flunked out or didnt't pass their EIT exams and didn't become engineers.
But if you can learn stuff like fluid mechanics, thermodynamics, strength of materials, engineering management and so on by reading what you wanted, you're a better engineer than 99.9% of us out there.
Jrandom, I love your comments. My husband is a materials engineer by training turned product manager and he said he studied day and night for his degrees and as you say, it is certainly not an education you can get solely through deductive reasoning. I have friends who have 4.0s during undergrad while working at the same time that are now doctors. I got a 3.5ish while working my way through college. Simply said, it helps to have professional experience before graduating because many grads - no matter what GPA - who haven't worked face a rude awakening, unfortunately.
@JRandom42 - I completely agree with the point about your field. How is that relevant to the general idea that "a 4.0" in the larger world is a relevant, useful, or necessary criterion for anything outside of engineering. I will concede that it's a good case against Tom Peters' bald statement about "never" hiring a person with a 4.0. (I'm certain there are also excellent engineers out there who dropped out of school, earned less than a 4.0, or were taught through apprenticeship not through formal, accredited coursework.)
I don't think that there is a good case to be made that broad credentialism - whether for a kind of degree or a GPA - is either valid or fair. The underlying argument - and heat- in this discussion is really about gatekeeping, power, and competition not ability. Regardless of ability, one must pass through gates and gatekeepers to get these marks of recognition. Gatekeepers would have us believe that NOT passing through the gate means something in itself. People who pass through gates would also always prefer a scenario where those on the other side can be automatically dismissed.
To my read: The source of Tom Peters' anger and the nerve he is trying to strike as an entertainer/attention-getter is rage at the unfairness of credentialism. Some people cheer this because they want to slide through on a "creative" dispensation when they are simply lazy. Others have experienced unfair treatment by gatekeepers who refuse to acknowledge their abilities. Other people object because in the process he mocks and denigrates the real accomplishments that 4.0 may represent. Still others object because they benefit from unfair credentialism and are happy to see it continue.
Credentialism is unfairness only if you don't need those credentials to do the job, or understand the concepts that the job makes use of. In the case of engineers, a broad base of rigorous technical and scientific education is a must, because of the cost of not having one is sloppy, poorly designed products that endanger the public.
Since most engineers are NOT self-taught, or at least self-taught to the rigorous degree you'd find in a decent engineering curriculum, I would say the idea of a 4.0 grade point average, as being a mark of excellence, is that should be recognized and applauded as the achievement that it is.
This may not apply to many career fields, but a number of crucial ones, like engineering, medicine, accounting, and so on, it does.
I will concede that a 4.0 average reflects a broad base of rigorous technical and scientific education.
I will not concede that not having a 4.0 average reflects the lack of one.
Grades are a snapshot of performance, not an absolute measure of learning - by the innate nature of grades.
In reality, the focus on the 4.0 has devalued the 4.0 itself, due to the issue of grade inflation. And, more importantly - it takes away the power of grades as a legitimate teaching tool. A prof cannot give a student a B as a critique of current learning and an indicator of how to improve and drive towards excellence if that's going to ruin the student's career, so they don't.
In other words, the rigor you seek to increase is damaged by this kind of ego-driven competition.
Grade inflation must be a recent phenomenon, because all my professors took great delight in deflating GPAs with as low a grade as they could reasonably justify. If you wanted your A, you had to not only complete the coursework, but take on independent projects and do those in a rigorous, complete, competent, and comprehensive way that showed your knowledge, skill and imagination.
There were a number of excellent professors that I had, who would not give out more than one or two As a quarter, unless you REALLY showed why you deserved one. They're all retired or dead by now, more's the pity.
I've let this post and the ensuing conversation marinate for awhile--I just wrote a post addressing some of these questions (as well as my traumatic experiences playing 4th grade rec-league soccer). It's here if you want to read: http://gearsandshifts.com/2010/thinking-soccer
I stumbled across an interest theory that relates to this thread. Mastery Goal Orientation vs. Performance Goal Orientation.
People tending towards MGO are motivated by ever-increasing challenges that increase their mastery. The reward is learning and proficiency. They will set very ambitious goals even at the risk of failure.
People tending towards PGO are motivated to either to seek opportunities to demonstrate their competence or to avoid situations where they may fail. Their reward is achieving against an extrinsic standard.
The frosh who takes graduate seminars because the topic is interesting or challenging may indeed end up with less than an A. The person who prioritizes getting As may eschew a learning opportunity if pursuing it puts the GPA at risk.
Unfortunately my laptop doesn’t seem to be working this video that you have attached. I was trying for almost an hour to no avail. But just from the byline I can make out that the premise of the pod cast is that you don’t need a great GPA and that GPA is not any kind of assessment criteria. What happens to you and what you make of your life lies in your hands and nowhere else
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Unfortunately, Barbara, there isn't any evidence presented in the video to suggest that the C/D comment has any validity whatsoever. It's simply the speaker quoting the mother of a dyslexic child telling her son something inspiring to make him feel better and stay with his studies. There are inevitably successful people of all levels of school achievement... but suggesting scoring lower in school is better is laughable.
While a real discussion about what we are teaching our kids in school and what we are preparing them to do is a really interesting question (there have been some great TED Talks on this very subject that I highly recommend people watch) unfortunately this C/D quotation is flying all over Twitter today but has no evidence of support at all.
Look - Peters original statement was delivered as rhetorical flair. In the provocative manner that gets him speaking engagements, book contracts, and so on, Tom Peters expressed an opinion that good grades do not tend to be the same individuals who possess a particular, narrow kind of business talent he's talking about. Getting tip-top, high grades is a relevant criteria for an equally narrow band of roles and occupations. He makes a bunch of generalizations about mindlessly conforming A students and creative, street smart people with bad grades.
The message isn't that "scoring lower is better." It's that there are a whole lot of things that the system does not measure, and that the system actually punishes SOME traits that are valuable (taking calculated risks of failure by taking on stretch goals) and reinforces SOME traits that are useless or even bad (appeasing people in authority at the expense of one's convictions.)
The ensuing discussion is all about power.
Nobody said As count for nothing. Nobody said As are not an accomplishment. The objection is to the notion that despite grade inflation, despite variations in grades between institutions, despite the very different relationships within domains (e.g., hard science vs. fine arts) between mastery of grade-able information and performance, grades are still accurate measures of some global "BEST" in people forever and ever amen.
My comments are not entirely self-serving. I was not an A student. However, I will make the same statement about other labels that apply to me. I'm a graduate of an elite school. That does NOT necessarily make me more qualified for a job. In fact, I have held a job with a company that wanted to pack the ranks with "smart Ivy grads" and for whom Ivy/Stanford types were the absolutely wrong cultural type. I can also freely acknowledge that - just like getting As - going to that kind of school instilled some good habits and patterns and also some that have caused challenges both for me and for my employers.
The quote is flying all over Twitter, I think, because a lot of us in our late 30s, 40s, and 50s with established and successful careers are incredulous that the grade grubbers are STILL in our faces screaming, "We are NUMBER ONE!" in a manner every bit as obnoxious as Peters'.
Along with the many academics (who I presume got good grades), TED's panels seems to include a lot of creative people who were battered all through school because they didn't toe the grade line, only to succeed in life by exercising the very traits their parents, teachers, and the local librarian told them would land them in jail.
The truth is intelligent people don't have to prove they are intelligent. If you to try to prove it, you will come across as arrogant. Just be yourself and those around you will appreciate your intelligence.
Wrong! Intelligent people have to prove their intelligence every day on the job, at least in my industry. They have to make intelligent decisions, often with incomplete and/or contradictory information. They have to solve big, complex problems. They have to implement big, complex systems with the minimum of drama, problems and crises. And they have to do it all in a timely and cost-effective manner. That takes intelligence, amopng other things, and the people who do so in this industry have to do it every day.
@JRandom - Solving problems at work is solving problems at work. The point of us are trying to make is that "proving my intelligence" as a goal in itself is, frankly, very immature. I worked in one of the "smartest" companies in the world. The people who presented the biggest obstacles to actually making intelligent decisions, solving complex problems, and saving the company money were those so insecure that a portion of their smarts was continuously diverted to the goal of displaying their intelligence - be it through using unnecessarily big words that made their documents and presentations incomprehensible, wasting time on useless activities that did not contribute to the goal at hand, or finding opportunities to broadcast and discuss 20-40 year old accomplishments like SAT scores.
I like this 'no 4.0' philosophy. Those of us who slacked our way through school on borrowed books, pilfered notes and made up source material for our 'works sited' pages are ideal for the future work place. We just sit there when yelled at, never outshine bosses, and are completely comfortable treating A.I. as real people (as long as they do stuff we don't want to do).
@Barbara, I don't think JRandom was equating proving intelligence to proving superiority or even smarts. I think, and JR can correct me if I'm wrong, what is trying to be said is that professionals have to prove their intelligence continually though their actions. Intelligence is not just knowing a bunch of facts and spewing them back, but having the ability to analyze and make solid decisions/interpretations that can make a substantial difference.
@Leslie - I know that. My point was that "getting straight As" is a better measure of "knowing a bunch of facts and spewing them back than it is of "having the ability to analyze and make solid decisions" or of "intelligence."
Obviously some A students are intelligent and high-performing, high-contributing workers. However, there are many high-performing, high-contributing people who did not do well in school or dropped out of school.
What smacks of a desperate need to claim superiority is people ten, twenty, and thirty years out of school - presumably having "proven their intelligence" through their accomplishments in the real world - still boasting about their SAT scores and grade point averages.
To amplify on what Leslie commented on, it's not only knowing the basic facts, but understanding how they apply to a design, a prototype or a production item. Let's be blunt, does it make sense for someone who flunked metallurgy and materials science to be designing the main wing sections for an airliner?
My point is, if you don't learn the basic facts of your chosen field, and can't at least "spew them back", how is anyone going to know if you really understand them or how they apply?
As for those who did not do well in school or dropped out, how does anyone know if they were even interested in learning the basic foundations of what their chosen career field are?
And as for desperation, the title stated it was focusing on the person's GPA, and I did my best to stay on topic. Unfortunately, mine is over 40 years old and I can't alter that fact. It sucks getting older sometimes.
I agree with @Barbara. Prove the value in the workplace, stop concentrating on grades. I made it through grad school, and was amazed at how so many folks still placed more value on getting an A at whatever the cost, vs. what was actually learned. Problem solving skills first, creativity second, and spewing facts last. You know know the theory and approach to your given discipline, but its those with influence and drive that thrive. 4.0 students are highly over rated.
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Thank u so much dude for sharing your wonderful experiences with all of us.i am gonna come back again looking for some updates.Thanks.
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