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There are some amazing stats which show how important social media is to the end user – this link is a great example which shows not only the raw numbers but also the velocity of the data vs. six months ago.
However, more important than raw numbers is a need to demonstrate the true role of social media in the marketing mix. Behaviours, trends, ethnographic studies and true analysis is needed before we can confidently start to show how important social media is for marketers. Intu
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