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Kyle Lacy is using Brazen Careerist to share ideas. Join now to become a member and start networking with Kyle Lacy and other professionals just like you. Learn more.
Maybe… I am just in a bad mood. Maybe… I am just upset because the Colt’s lost the Super Bowl last night. Maybe… I am just being honest and open with my opinions… whether right or wrong. Either way… I have a bone to pick with a certain group of people that use social media. I am going to preface this by saying that I have also been guilty of this activity and have been trying to change my ways…
There are a certain group of tweets, status updates, and posts that are sent out every day that consist of what I call “The Tony Robbin’s Smile Tweet-Post-Update.” If you are familiar with Tony Robbins… you can understand where I am coming from here… Here are some examples:
“Let’s have an awesome week! Lot’s of great stuff planned and new clients rolling in. Good luck everyone!”
“Just believe in yourself and all your wishes will come true!”
“If you don’t climb the mountain, you can’t view the plain.”
“Just talked to @abdcd and it was the best conversation ever! So Awesome!
Now… the last one in that list is not necessarily bad because you might truly think that the person was awesome (I’ve done it) but does it really have to be every person you have a phone conversation with… and do I need to know… every… time? There should come a time when you strive, yearn, and want to create something more…There should come a time when you want to create content and updates that make people think and strive to be more both intellectually and emotionally…
Where do you draw the line as a person and as a brand? I think the issue I am having with so much irrelevant content is that… it is not new… it is not fun… if I wanted an ego boost I would turn on Joel Osteen or Tony Robbins. And most of all… it is not real. So let’s talk about how we stray away from terrible human development content and get down to creating content that will be extremely beneficial to your life, business, and social media tribe.
1. Share thoughts and emotions surrounding an experience.
“This weekend’s funeral left me pondering: Do you celebrate the life lived, or mourn for what is gone and what will never be?”
This is an important development in the world of social media. You can share business and info about your company but you can go to an entirely new level with an update like the one listed above. (This is more for the personal business account than a company account) It is a tasteful update that will get a response and bring the community closer together.
2. Do NOT re-tweet, re-share, or re-post every quote on God’s green EARTH.
I am okay with one or two quotes a day but when I keep getting “live your best life now” or “this is the first day of the rest of your life” quotes it gets fairly annoying. I do appreciate the individual trying to pump me up but I don’t need self-help gurus in my face every day.
3. Share quality content around your company, service, or life.
If you are a self-help coach… I understand the concept of sharing thoughts and ideas about self improvement… when you are not in the self-help world and everything is absolutely (over-the-top) positive that flies off the keyboard… it strikes me as a little fake. I want to know real. I want to know substance! I want to know how life is being led… treated… and dealt with… We can all grow if we are honest with our positions.
4. Don’t share about every success, new client, or project development in your company.
It is okay to celebrate with your community but there is a fine line between blatant self-promotion and excitement…. because the truth of the matter remains… If you were actually signing all the clients and success under the sun… you wouldn’t have the time to use social media 14 hours a day.
5. Be real. Be real. Be real.
It is important to share information and content that excites and drives you through life. If you want to share gobs of emotionally insignificant content… that is your prerogative… but remember that the best strive to be real, honest, and raw. I want to know about the little things in life… I want to know when a community member is upset because an individual flipped them off on the road.
I want to know when they are hurt, exhausted, and emotionally raw.
I think it comes down to the point of not going over the top… everything is okay in moderation… do not share every pain and do not share every success… just be who you are… period.
Hello Kyle:
I'm sorry the Colt's lost and you're in a bad mood. I wanted to share my thoughts with you...
I do understand where you are coming from. I deleted my twitter account and deactivated my Facebook because I could not stand the charade. The internet is both very powerful and detrimental to society. Yet, I think people need something to hold on to. Maybe, if you put yourself in the position of someone that has been unemployed for a year and his life is beginning to feel less heavy (and that day you happened to look at your twitter), you wouldn't think he is a fake. As in, "Wow. He is really happy today.", or something along those lines. Maybe, and just maybe, people don't want to share their hurt because they have too much going on and the internet is their escape. My father hates Fine Arts Movies. He hates movies that are real, make you cry and think. He says he goes to the movies to be uplifted and forget reality for two hours. Now, I'm not trying to change your way of thinking, just letting you know what the opposite side of the coin thinks. I do not tweet motivational lines, but I do read the books. I have been crying one day in my room and all of a sudden felt hope reading "a note from the universe". Not to sound corny but, "it is all in the eye of the beholder." If reading those things makes you angry, then don't. Tuning out is better than getting angry trying to change the collective mind. I hope you feel happy today and that you have an awesome week hahahaha :O) Honestly I do. That's the thing. Not everyone is a phony. I usually finish my e-mails "with all my gratitude", "have a wonderful stress-free week" and I mean it. I care for the people around me. I care for the well being of the world. What else would I be here for? Feel free to write me a response. Hello from Puerto Rico!
Sincerely,
Limari
I couldn't agree more. I'm on the fence about personal branding (say what? I need someone to tell me how it really helps me as a person...but that's a blog entry in itself).
For that reason I rarely follow back people who use their twitter account to tweet just to retweet mashables, info on clients, rave about the ipad for days on end, or even on their specific industry. I want to know the person behind their work, too (of course unless it is a brand that I follow).
Social Media is about people too, not just branding. It's a fine line and many people are walking on that fine line way too often.
--Ashley
Stop using your companies pre-printed thank you notes. Hand write a thank you note! Hand writing is much more personal and it shows you care. More...
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