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In “Bootstrap Finance: The Art of Startups” (HBR 92601), Amar Bhide says that “For the great majority of would-be founders, the biggest challenge is not raising money but having the wits and hustle to do without it.”
As someone who has conceived an idea, founded a business and attempted to operate it for the last 3 years with little – make that “no” – cash, I think the one thing tha
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