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This is now the third Superbowl ad to be rejected by CBS. And at this point, I think these companies are doing it intentionally.
In case you haven't noticed, since the Apple 1984 ad, most Superbowl commercials have sucked. Not only do they suck, but they fail to generate more business for the companies who buy the airtime (and that airtime ain't cheap).
So instead of saving up your pennies to give CBS $2.6 mill