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“I am out here for you. You don’t know what it’s like to be ME out here for YOU. It is an up-at-dawn, pride-swallowing siege that I will never fully tell you about, ok?”- Jerry Maguire
Over the last few years, I’ve seen my life change from television and radio producer to public relations professional. It wasn’t the first time I changed careers, but it was the first time I had to totally market myself in a different way. I needed to sell my new employer that I could handle public relations after a long career writing, producing, and reporting in the electronic media.
Whether you are a student or a seasoned pro, you need to realize that the way you market yourself is just as important as your experiences. Sure, your label is as “PR person,” but you are more than that. Here are four ways to market yourself to your next employer and show them you’ve got the “Kwan.”
- Have a plan of attack: You’ve given your future employer just about everything on you. Now you should know just about everything on them. Research their clients, history, who the bosses are, etc.
- Show your skill sets: Give the interviewer something to think about during and after the interview. All I wanted to do was get in the room and I knew I could sell them on me. Find some common ground and break the ice; show that you can think on your feet.
- Think like the job: If you are interviewing for an account manager’s job, it will help if you actually know what he/she does. Use your contacts or call another PR/marketing firm and ask what this type of job entails. Then, put yourself in a position of strength.
- Handle the Truth- Here’s something I learned from a collegue. When it appears the interview is wrapping up, ask your interviewer/future boss if they have any concerns about your resume. This shows you have nothing to hide and are willing to discuss a job that may have not ended well.
Now, more than ever, you need to show you can think on the fly. If you are prepared, you’ll have a better opportunity at that first job or next opportunity. Let me know how YOU are marketing yourself and your experiences in the interview room.
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Comments
12.31.69
01.29.10
I really like the advice given here. Go to www.beardownconsulting.tumblr.com for other ways to successfully brand/market yourself.
02.01.10
Elliotte and Bear,
Thanks for taking the time to comment. I'm glad you liked the advice.
Best,
Jason
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