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Readers Digest Version (100 words)
I read “New Rules” over course of a few hours on a Sunday morning – it’s an easy to digest, straight to the point read that hits hard on two major points: 1) New media is here – its real – and EVERY company (even yours) should be out there blogging and using Social Media. 2) Tools are constantly changing and with that, so should your marketing and PR approach. A someone who’s very connected to this “online world” – I still fou
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