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A while back I was surfing my twitter feed and I came across a tweet from someone saying that since the the doctor had no presence online, she canceled her appointment.
Is the online world and social media turning into a lifestyle? I believe it already has.
My vegan friends won’t eat at restaurants that use any animal products. The only reason I’m a fan of Green Mill is because of the great work they do on social media.
Does their online presence raise their credibility?
If you take a peek at Punch Pizza in Minnesota, they are all over Facebook and Twitter. People can comment and interact with people directly at Punch. This is a great example of transparency- so I believe that having and active online presence can increase credibility. If you have a place for people to gather and discuss services, you are providing a community for your customers.
Have you avoided a group, organization or company if they didn’t have an online presence?
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Comments
02.12.10
I agree with you that a good online increases a person's credibility. There are some strong factors that affect this. Obviously just having an online presence is enough. The quality of that presence needs to be shown. Some of the ways I believe that increases the credibilty of an online presence is:
1. Quality of Content: If people are finding what they are looking for (nutritional information, environmentally friendly, open communication, usable advice) they are more likely to come back, and become more invested in it.
2. Visually pleasing: Studies have shown that nicely designed and easy to use websites attract more users and increases the website's credibility. Who are you more likely to trust to buy your food: a messy and dirty store? Or the clean and organized one?
3. Other people trust you: Ever gone into a forum with 10 users total and promptly leave because of the lack of discussion? More people flocking to something must give it some merit, doesn't it?
I'm wondering is social media is a do or die sort of thing... is having no presence worse than having a poor quality presence?
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02.12.10
Hi Kristina. My feeling with the doctor thing, is that I would definitely prefer him NOT to have a Twitter presence. It all ready takes me 2-weeks+ to get in to see him and if I new he tweeting then I'd feel like he wasn't putting his patiences first.
But, then again, when it comes to food, I have a completely different perspective. I try to keep most of my followers non-business followers. But, in Los Angeles, we have this Truck Food->Twitter sensation, where mobile trucks serve up food, of all kinds, several times a day at different locations. No marketing except word of mouth and they tweet their locations while in route. A brilliant way to leverage the power of social media for small business owners that don't have much money to work with in the first place. With that said, I wouldn't really care one or the other if a restaurant or pizza parlor was on social media or not. All I care about is having good food, good service and a great experience. Ok, now I'm hungry... =P
02.15.10
We don't have a presence on Twitter and our business is not only doing fine, but growing. Why? First of all, we're an international industry leader in our market segment with a dominant position. We drive the industry with our patents and products that set the standard. Secondly, instead of trying to Twitter to increase sales and awareness of our products, we've sunk even more into research and developement to make our products better, faster, safer, more versatile, more reliable, cheaper, and smaller and more mobile. Where do you think the effort and resources be better spent?
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