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That’s what I thought when I saw this tweet from Richard Florida:
Audi sees diesel TDI taking hold “in creative-class markets like Seattle, San Francisco, Portland, and Denver” http://tinyurl.com/yzso3gc
I have to wonder whether this signals the transition of the creative class hypothesis from a useful idea for urban areas looking to remodel to a tool for companies looking to sell to people who want to think of themselves as creative class types. That has of course happened with Green® products now that corporations have realized that even people who don’t actually care about the environment are willing to shell out a few extra dollars to feel like they do. Obviously people who are willing to pay top dollar to live in the trendy, creative part of town while wearing the trendy, creative clothes and hanging out at the trendy, creative cafés and bars would be willing to spend down some more to get the trendy, creative car. Yes, despite the apparent contradiction between a brand new car (i.e. a 2011 Audi diesel TDI) and the bohemian lifestyle that these wannabe creative class-types want to project. What do you suppose ought to be the name for this phenomenon?
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