Here’s my Top 10 for 2010:

1. Social Media Integration – In ‘09 we saw Twitter and LinkedIn join forces (which has actually had a lacklustre outcome). We’ll see more of this integration across the board, with Facebook Connect becoming more popular and social media outlets needing to ensure longevity, watch for some more widespread integration and collaboration. Plus, and I’m throwing it under this heading, businesses will be forced to learn how to really measure social media, pre- and post-launch. (How does that well-formed social media relationship impact conversions?)

2. Social Media Failure – At some point, one of the major social media forums has to fall. It’s inevitable that the novelty of one service will prove to be a fad. I think Twitter should be scared because it won’t be long until a new, more creative way to communicate is unveiled.

3. The Next Google – Google’s afraid to acknowledge the pink elephant in the room because that unclaimed elephant wants a share of Google’s pie. The only question: is it one of those cute harmless fluffy ones or is it one that will stomp Google away like Bing tried but failed to do?

4. Content Ownership – Search engines have access to all content on the web like pickpockets taking whatever they please. Organizations and people will begin demanding ownership of content and restricting its availability. This leads to a not-so-pretty road of licensing content online.

5. Mobile Marketing – The as-of-yet barely touched mobile world of marketing is set to explode. With display ads making barely a splash, watch for market leaders to use social media, the internet in general and SMS/MMS to talk to their targets via their mobile device. Let’s call it “new-school push marketing”.

6. Conversation Conversion – They’re tweeting the hell out of you, your Facebook page is ‘fanned’ up, blogs are lighting up your site with inbound links but you keep wondering where the conversions are. Time for those B2Bs in particular to be more proactive about communicating with prospects — live communication online and offline. Think live chat, follow-up calls, immediate data capture.

7. Video and, of course, YouTube – I’m a little sick of hearing about YouTube but it’s not going away. It was the first to successfully bring video sharing with ease of use to the masses. The power now lies within the 90-second spot (especially for businesses). It’s essentially a cheap TV commercial with a longer runtime. Use videos as attention-grabbers online and to instigate viral heaven aka word-of-mouth.

8. AdWords are Dead – More my pipe dream than anything close to reality. AdWords are the reason Google makes the big bucks but, for many businesses, they are a waste of money. Building search visibility, reputability and recognition naturally means paying attention to your online presence. Take the thousands of dollars you’re spending on AdWords every month and hold an event instead.

9. Traditional Marketing Continues to Endure A Painful Death – Saying goodbye to print, direct, radio and TV (among others) has been difficult. Everyone’s spending less and will continue to do so over the next year. A resurgence will occur in these mediums once marketers realize that it’s the whole package NOT just online that will reap them the more extravagant benefits.

10. Web 3.0 – Maybe 2010, 2012 or 2015. Web 3.0 is coming around the mountain. HP’s trying to make the computer personal again, Web 3.0 will be trying to make the web personal period. Personified by the ongoing, never-ending conversation between customer and provider, the intelligence of the web, and the ultimate in personalization and customization. See labnol.org for more.