Here’s how charity:water tells its amazing story through video (thanks to Allison Fine for the lead on this one).

While it’s a brilliant example of nonprofit storytelling, there’s another lesson here I’d like you to consider. If you were to tell your organization’s story through video, would it be anywhere nearly as compelling as this? I’m not referring to the scale or impact, just the simple power of what you’re doing as illustrated through video.

If not, you might want to give some serious thought as to what you’re doing. There are countless nonprofits out there who, given their limited impact, don’t really have a reason to exist. Don’t be one of them. If you can’t tell a compelling story about your organization and its mission, then perhaps you should reconsider what you’re doing or how you’re doing it.