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Trader Joe’s. Trader Joe’s. Trader Joe’s. Good job, guys! I have never seen anything like it. Almost all user-generated content and very strong content at that.
With a Ning network, books and an entire culture developed after your stores – there’s no wonder why you haven’t hired one of the many social media gurus out there to manage your communities. Your communities already manage your brand!
Well with that said – here’s a case:
how trader joe’s stole our hearts by doing nothing(PDF)
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