Already a member?
Welcome to Brazen Careerist!
Emily Ma is using Brazen Careerist to share ideas. Join now to become a member and start networking with Emily Ma and other professionals just like you. Learn more.
Brazen careerist
Where ambitious young professionals connect and grow
Email
Print
To me, social media certification would do the exact opposite of what he's inferring; it would prove that social media is simply hot air--an insta-career anyone can purchase rights to for a price.
This just in: there are 15,740 Social Media Experts on Twitter. What does this mean? In case you don't feel like clicking through and reading that link I'll sum it up for you: it means that we're all in danger of being hoodwinked by some of these self-professed "experts." How do we solve this problem? Clearly, what would delineate the wheat from the chaff in this situation is a CERTIFICATE. Like the kind you can already buy for $3,000.
I'm not understanding Pete Cashmore's argument that "Without [social media certification] such stats provide fodder for those who would say that social media – which is touching every industry from entertainment to air travel – is simply hot air."
To me, social media certification would do the exact opposite of what he's inferring; it would prove that social media is simply hot air--an insta-career anyone can purchase rights to for a price.
Come on, people, use your noodles. Is the only determining factor with regard to whether any professional is an expert in his/her field that he or she is "certified"? No. It's about credentials, track record, degrees, on-the-job experience...not things that are available to anyone for a price like Twitter followers or social media certification.
For more timely, relevant, and engaging articles,
subscribe to Brazen Careerist.
- Continuing Education: Extending Learning Beyond Your Campus Years
- Why You Might Be Better Off Without a Job After College
- How To Find a Writing Partner Who Can Help You Achieve Your Goals and Make More Money
- A New Kind of Business Mover and Shaker
- The Anti-Stalker’s Guide for Converting Online Contact into Real World Collaboration
Comments
12.28.09
I agree - I think the term social media expert or guru has always been a point of contention within the social media community. Those who claim to be experts and gurus are viewed as full of hot air and when we get called an expert by someone else we blush and denounce their claim. This is an issue that many professions face - the social media industry is unique in that it's evolving and changing on an almost daily basis. How can you claim to be an expert or guru in a field that is always on the flux? Until we can hiring managers and corporations to look at what we can do rather than how much experience we have it'll be a difficult road ahead. I think it's more about educating the masses about social media as a first step.
12.28.09
To me, social media experts are nothing more than a rehashing of the Y2K experts. Anyone can call themselves one, they can have great ideas, but leave all the messy details of implementation to others, spend money like there's no tomorrow, and leave the company in a huge mess, once they're gone.
Got Something To Say?
Got Something To Say?
Not a Member? Brazen Careerist is a career management tool for next-generation professionals. Set up a free account today to comment on this post and start sharing your ideas. Learn more.
Login to view your networks!
 |
|
|
|
 |
