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@JoyceSolano gave me a great idea to do some case studies on digital marketing & gen y. which is why this winter i will do one-pager case studies on how brands are currently connecting with young people digitally.
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i kicked off looking at food & beverage brands (everything from fast food to bars to entire grocery store chains). they are all in .pdf format. enjoy!
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how jack in the box generated social sympathy
how fat media got folks excited about the mill
how whole foods holds their number one spot
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wanted to keep the cases to one page each so email me ariellepscott {at} gmail {dot} com, if you’d like to know my sources. also please let me know if you’d like me to look at a specific company! i’m the kind of dj that takes requests.
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{photo cred: some friends and i got together and made bomb spaghetti after a trip to trader joes, actually. *sigh* the aromas. i tend to hunch over when food tastes out-of-this-worldy.}
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