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In the Huffington Post, John Leo writes about rule breaking and advertisement,
The central message here is strongly anti-social–we should all rebel against social order, restraint, all authority, and rules of any kind. Focus groups and psychological research at the ad agencies show that the message works. So advertising creates a feedback loop, pumping back into the culture a stronger version of what’s already there.
So even a merry little Gap ad has to have a rule-breaking message tucked into it. The point is to make money by associating harmless products with transgression. But don’t think about it too much or you may want to ask, what exactly is so transgressive about shopping at the Gap?
If you want to be a non-conformist rule breaker, be highly attentive of the messages you are trying to send – not the rules you are trying to break.
Not to mention, the Gap ad that was profiled…well, I’ll let you decide for yourself:
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