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Soft theories speak in abstracts and lofty missives. Inventing a soft theory is relatively easy because it allows you to speak in the intangibles of well-being and elevated self-esteem. Words like empowerment, psychology and “happy feelings” come into play.
Soft theories surmise about outcomes. The problem? People want to know how to get there.
Hard theories are the core, concrete ways of getting to the outcomes. They are the hard-line methodologies of outlining
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