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This graphic hit me hard. A simple design and yet such a profound message. Why don’t marketers know how to speak human?
Also… a simple questions. Why is it so hard?
As marketers… shouldn’t we strive for perfecting communication on a daily basis? How do we create a message that will resonate with our customers… our company? How do we take an idea and transform it into a living… breathing… story? How do we take a product/service/offering and make it speak Human? Why is it so hard?
In my opinion… the root of the problem is our inability to separate the bottom-line, our text book learning curve, and our customer voice. It is hard to get to the point where we are being more genuine… than business driven.
Could the answer be the Internet? We are only beginning to understand the power of the Internet and the tools inside of this vast network of people. We are no longer products and services but people. Customers are people first… and buyers second.
Why don’t businesses know how to speak human? They should. We should. You should.
There is no better place than here. There is no better time than now.
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Comments
11.30.09
Simple answer, at least from my personal experience: many times, it's overthinking. Worrying so much about the message, while being constrained by other departments/stakeholders, put folks in a space where they lose the simple ability to communicate properly.
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