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During tough times such as now doing more with less has become the norm’ rather than the exception. Therefore, why should your social media strategy be any different. Many organizations are hesitant to allow workers to have access to social media applications at their work-stations even now amidst all the positive and compelling evidence of the amazing things being accomplished. This is due primarily to the fear that employees will become distracted by the inherent social factor, the farm town gifts, mafia wars, pokes, super pokes and redundant quizzes. However by cracking down it’s possible that they are missing prime opportunities to optimize their brand, content and social currency.
Employee Evolution claims that the best strategy is to make every employee a social media representative, a tool for furthering the needs of the organization rather than a weight around the neck used to slow momentum.
I tend to agree with this view point. By allowing employees to take part while on the clock, you are giving them ownership of the brand, creating a sense of pride and loyalty that will ultimately serve to benefit the organization. Want to convince your supervisor? Here are a few key points to remember when presenting the case for social media at work:
- Empower by encouragement-Give a person ownership and you will create a sense of pride, empowering them and also helping to ensure that they will be good public representatives of the organization. If you have ownership then you feel loyalty towards the organization that creates that feeling. Simple right?
- Make everyone an equal-This is a big one. Rather than getting caught up in silo-type thinking, allowing only either the top reps or the grunts to speak out, let everyone be on equal footing. This supports the first point about empowerment. Doing this helps to humanize an organization making them appear to be much friendlier and appealing to the public.
- Build creativity while cutting costs-Allowing everyone to participate means that an entire collection of creative minds with different skill sets will be utilized rather than a select few. Creativity tends to stagnate if not poked occasionally with the big fork of distinction. You also save money by taking advantage of existing resources, and who doesn’t want to save money?
Do you work for a progressive organization? Share your story about how you engage with the public via social media at work. Is it working for your company? Or do the employees take advantage? If you are banned from using social media while on the clock, why do you think that is?
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