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No matter what you do for a living, you are a brand. Sam Horn, author of POP! Create the Perfect Pitch, Title, and Tagline for Anything, asks the question, “Do you stand out?” Let’s look at 3 ways to accurately describe you and leave a positive impression on others:
P – Purpose: Ask yourself these questions, Who am I? What am I offering? Why should people listen to me? When people are clear about your purpose, they can decide to take action.
O – Original: Write down some core words that distinguish you. What is unique about you? What makes you stand out? “You’ve got to be original. If you’re like everybody else, what do they need you for?” – Bernadette Peters
P – Pithy: Be concise and precise. Don’t waste words. Sam Horn suggests using 7 or less. Use alliteration, inflection and rhyme to create a memorable sound bite. Your message has to flow musically.
Clarity and brevity is key to effective communication. Working on your slogan is a continual process. For example, “Start going forward with Growing Forward!” It’s a work in progress, but the fun is in the challenge and the journey. Does your Brand POP?!
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Comments
11.11.09
Thanks Scott for bringing this book to my attention. I checked it out on Amazon and was surprised to learn 1)Sam is a woman, 2)there were 44 reviews of the book at Amazon and ALL of them rated the book a 5 star (I've never seen that before), and 3)how inexpensive this book is. Now I'll have to look for other stuff at Amazon so I can qualify for their free shipping.
11.12.09
That's awesome. What I like most about the book is the exercises it has at the end of each chapter. I'm all about application and this book has tons of it! I don't promote anything that I'm not using personally so I'm as much as a fan of it as anyone else is. Good luck and I'd be interested in hearing your "pitch" after it's complete!
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