More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:

• What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization?

• How do we measure success and return on investment?

• Can we trust our employees to represent our brand well within social media networks?

I asked these three questions to Jeramie McPeek, vice president of digital for the Phoenix Suns, during Internet Summit ‘09 yesterday. The Suns are using Twitter in a myriad of interesting ways and Jeramie provided some great examples and tips that should give you some new ideas for your brand. If you have any questions for Jeramie, feel free to leave them in the comments so he can address them when he has a spare minute.

Also, I’d encourage you to connect with Jeramie and the Phoenix Suns on Twitter to continue seeing ways they use the tool in the future.